“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Help customers navigate your range, compare available products, and understand product information before ordering. Baymard’s vitamins and supplements research examines how people browse, evaluate, and purchase online. Use that evidence to guide your team’s ecommerce decisions, or commission an expert audit to identify prioritized improvements for your own website.
Book a call with our team to explore vitamins & supplements UX insights.
Explore supplement ecommerce guidelines and examples for category navigation, search, filtering, product details, checkout, accounts, and self-service to inform your team’s design and evaluation decisions.
Get an expert assessment of your vitamins and supplements website, with prioritized UX recommendations, supporting examples, and a confidential comparison with other industry shopping experiences.
The research examines how customers explore, browse, evaluate, and purchase vitamin and supplement products. Examples from specialist retailers and brands give teams a basis for reviewing product discovery, information, and ordering.
450+
supplement UX guidelines
3,500+
UX performance scores
2,500+
best practice examples
The research examines how customers explore, browse, evaluate, and purchase vitamin and supplement products. Examples from specialist retailers and brands give teams a basis for reviewing product discovery, information, and ordering.
Review category navigation and search so shoppers can locate relevant products within your range.
Assess supplement lists and filtering as customers narrow the available products and decide what to examine further.
Review the supplement details page and the way it presents information needed for a shopping decision.
Examine checkout, accounts, and self-service to support purchasing and customers returning to manage their account.
The findings from Baymard’s large-scale testing of Vitamins & Supplements sites provide you with 450+ UX guidelines, along with 3,500+ UX performance scores and 2,500+ best practice examples from Vitamins & Supplements websites.
This research study of Vitamins & Supplements ecommerce websites uncovers what users expect and how they behave online as they explore, browse, evaluate, and purchase vitamin and supplement products.
The research includes large-scale usability testing and UX benchmarking of Vitamins & Supplements websites such as:See the research scope and examples covering retailers such as Holland & Barrett, iHerb, The Vitamin Shoppe, Swanson Vitamins, and Vitamin World.
An audit applies the industry framework to your own website and provides prioritized recommendations with comparisons and implementation examples.
Explore research for related industries and customer journeys.
It studies how people explore, browse, evaluate, and purchase vitamin and supplement products online, across discovery, product information, checkout, and self-service.
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Explore the vitamins and supplements research or discuss an audit of your shopping experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
