Testimonials
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
Telco UX
Make plans, phones, and coverage easier to understand
Give customers a clearer way to evaluate your mobile plans, choose a phone, check coverage, and complete their order. Baymard’s telco research addresses these connected decisions across the online journey. Apply the evidence in your product and design work, or use an expert audit to establish priorities for your website.
Book a call with our team to explore telco UX insights.
Telco UX research
Explore telco-specific guidelines and examples for plan comparison, coverage maps, phone selection, checkout, accounts, and self-service to support decisions across your team’s design work.
Telco UX audits
Get an expert review of your telco website, with prioritized recommendations, industry examples, and a confidential assessment that helps your team decide where to focus.
Research that reflects the telco purchase journey
Telco research includes dedicated themes for plan pages, coverage maps, and phone selection. Examples from providers such as Verizon, Bell, Vodafone, and AT&T help teams examine how these decisions connect.
500+
telco UX guidelines
3,100+
UX performance scores
2,400+
best practice examples
Key UX challenges for Telco
Telco research includes dedicated themes for plan pages, coverage maps, and phone selection. Examples from providers such as Verizon, Bell, Vodafone, and AT&T help teams examine how these decisions connect.
Comparing plans
Review plan lists and detail pages to help customers understand the available options as they decide what to buy.
Checking network coverage
Assess the coverage information and map experience that customers use to evaluate your service.
Choosing a phone
Review phone lists, filters, and details pages as connected steps in the device selection journey.
Ordering and managing service
Examine cart, checkout, accounts, and self-service so customers have a coherent experience before and after purchase.
The evidence behind Telco UX
0+hours across Baymard’s full UX research catalog
0+telco UX guidelines
0+UX performance scores
0+best practice examples
Telco
The findings from Baymard's large-scale testing of telco sites provide you with 500+ UX guidelines, along with 3,100+ UX performance scores and 2,400+ best practice examples from telco sites.
The UX research cover most aspects of the telco experience, at both a high level of general user behavior as well as a more granular level of specific issues users are likely to encounter.
The research includes telco websites such as:T-Mobile, US Cellular, AT&T, Verizon, Optimum, Visible,
10 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Put telco design decisions in context
Explore the research overview and examples from providers including Verizon, Bell, Vodafone UK, Orange, AT&T, Lebara, and Xfinity.
An expert telco audit assesses your website, compares its UX with industry peers, and delivers prioritized recommendations with supporting examples.
Related industries
Explore research for related industries and customer journeys.
Telco UX questions
What makes the telco research industry-specific?
Alongside broader ecommerce themes, the research includes plan lists and details, network coverage maps, phone lists and filters, and phone details pages.
Does it cover customer self-service?
Which providers inform the research?
What does a telco audit deliver?
Can the research support work on both plans and devices?
What Baymard clients have to say
Testimonials
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
Testimonials
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
Testimonials
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
Testimonials
“Excellent, very thorough, great callouts!”
Create a clearer telco buying journey
Explore research for your team, or discuss an audit of the plans, devices, and service journeys on your website.