Testimonials
“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in-depth and provided ways for improvements.”
Electronics & Office UX
Help shoppers make sense of technical choices
Some shoppers know exactly which specifications they need; others need help understanding the differences. Both need a clear route through the options. Baymard’s electronics and office UX research shows how to assess product lists, comparisons and detail, while supporting the practical questions that arise before and after an order.
Book a call with our team to explore electronics & office UX insights.
Electronics & Office UX research
Explore research for electronics and office retail and brand sites, with guidance on specifications, product comparisons, reviews, support information and the wider shopping journey.
Electronics & Office UX audits
Get an expert review of your electronics or office site, with prioritized recommendations and examples that help your team improve the experience across desktop and mobile.
Support different levels of product knowledge
Use research to examine how your interface serves both experienced and less familiar shoppers. Clear product lists, relevant details and supporting information give teams a practical starting point for reviewing difficult choices.
500+
electronics and office UX guidelines
9,000+
electronics and office UX performance scores
8,000+
electronics and office best practice examples
Key UX challenges for Electronics & Office
Use research to examine how your interface serves both experienced and less familiar shoppers. Clear product lists, relevant details and supporting information give teams a practical starting point for reviewing difficult choices.
Supporting novices and experts
Make product information useful to people with different levels of technical knowledge.
Specifications and comparisons
Help shoppers compare technical differences across product lists, filters and detail pages.
Reviews and support information
Make reviews, manuals and answers to product questions easier to find and use.
Delivery and ownership questions
Explain shipping, returns and warranty information where shoppers can assess it.
The evidence behind Electronics & Office UX
0+hours across Baymard’s full UX research catalog
0+electronics and office UX guidelines
0+electronics and office UX performance scores
0+electronics and office best practice examples
Electronics & Office
The findings from Baymard’s large-scale testing of Electronics and Office sites provide you with 500+ UX guidelines, along with 9,000+ UX performance scores and 8,000+ best practice examples from Electronics and Office sites (retail and DTC brands).
The UX research covers the entire online shopping experience, including:
- How the UI can support that some website users will be product domain experts and other will be more novice.
- How to deal with spec heave listing pages, filtering, product pages, and comparison tools.
- Reviews, shipping, returns, warranty, insurance, product manuals and FAQs, etc.
Apple, Microsoft, Argos, Crutchfield, Best Buy, Bang & Olufsen, Bose,
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Explore the evidence behind electronics and office UX
See the research overview for coverage across retailers and direct-to-consumer brands, including the needs of novice and expert shoppers.
An industry audit evaluates your site and gives your team specific recommendations supported by relevant implementation examples.
Related industries
Explore research for related industries and customer journeys.
Electronics & Office UX questions
Does the research include both retailers and brands?
Yes. The study includes retail and direct-to-consumer brand sites in electronics and office ecommerce.
Can it help with specification-heavy products?
Does it cover questions beyond product features?
Is B2B component purchasing covered separately?
When is an audit useful?
What Baymard clients have to say
Testimonials
“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”
Testimonials
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
Testimonials
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
Testimonials
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
Help shoppers understand the differences that matter
Use electronics and office research to make comparisons, product detail and supporting information clearer.