Furniture & Home Decor UX

Help Shoppers Picture Furniture in Their Homes

Furniture shoppers need to understand the product, compare its variations and feel comfortable with delivery and returns before they buy. Baymard’s research helps your team evaluate those decisions across furniture, home decor and houseware sites. Use the evidence in your design work or get an expert audit of your own shopping experience.

Book a call with our team to explore furniture & home decor UX insights.

Furniture & Home Decor ecommerce UX research and design examples

Furniture & Home Decor UX research

Explore research on product imagery, materials and color variations, coordinated collections and delivery concerns. Use practical examples to inform furniture and home decor design decisions.

Furniture & Home Decor UX audits

Get a confidential review of your furniture or home decor website. Prioritize UX improvements across browsing, product evaluation and checkout, supported by relevant examples and expert guidance.

Research for Products Shoppers Need to Understand

The research examines product imagery, material and style variations, coordinated ranges and shipping or return concerns for larger items. It provides a shared evidence base for evaluating furniture shopping experiences.

500+

Furniture & Decor UX Guidelines

10,000+

Industry UX Performance Scores

8,500+

Industry Best Practice Examples

Key UX challenges for Furniture & Home Decor

The research examines product imagery, material and style variations, coordinated ranges and shipping or return concerns for larger items. It provides a shared evidence base for evaluating furniture shopping experiences.

Product Images & Galleries

Help shoppers inspect a product through the images and gallery interactions needed to understand what they are considering.

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Materials, Styles & Colors

Make variations easier to understand when one furniture product comes in multiple materials, styles and colors.

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Collections & Related Products

Support shoppers exploring coordinated ranges with useful cross-sells and clear connections between complementary products.

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Delivery & Return Confidence

Review how the experience communicates shipping costs and returns, including the concerns associated with larger products.

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The evidence behind Furniture & Home Decor UX

0+hours across Baymard’s full UX research catalog
0+Furniture & Decor UX Guidelines
0+Industry UX Performance Scores
0+Industry Best Practice Examples

Furniture & Home Decor

The findings from Baymard’s large-scale testing of Furniture, Home Decor, and Houseware sites provide you with 500+ UX guidelines, along with 10,000+ UX performance scores and 8,500+ best practice examples from Furniture & Home Decor sites.

The UX research covers the entire online shopping experience, including:

  • The product images needed and the optimal PDP image gallery UI.
  • How to best handle that the same parent products in this industry often come in many materials, styles, and colors.
  • Best handling of product cross-sells, incl. ‘collections’ and ‘styles’ in product ranges that go well together.
  • Addressing users' shipping cost- and return concerns for large items.
The research includes large-scale usability testing and UX benchmarking of websites such as:
Article, Ashley Furniture, AllPosters, Bed Bath & Beyond, Breuninger.de, Bespoke Post,
8 × Themes

The wider research foundation behind the guidance

0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies

Compare the Journey Across Furniture Retailers

Baymard’s research includes furniture and home decor experiences such as IKEA, Crate & Barrel, Wayfair and West Elm. Explore the research to understand its assessment criteria and the implementation examples available.

An expert audit evaluates your desktop and mobile website, documents UX issues and provides prioritized recommendations with examples drawn from furniture and home decor experiences.

Explore the industry research

READ ABOUT UX AUDITS

Furniture & Home Decor UX research and expert audit overview

Furniture & Home Decor UX questions

Which types of sites does the research cover?chevron-down

The research covers furniture, home decor and houseware ecommerce, including product browsing, evaluation, checkout and account tasks.


Does it address products with many variations?chevron-down

Can it help us assess collections and cross-sells?chevron-down

What does a furniture UX audit include?chevron-down

Are shipping and return concerns included?chevron-down

What Baymard clients have to say

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Testimonials
Bed Bath & Beyond Logo
“Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.”

Duygu Kalaycioglu

Senior UX Designer at Bed Bath & Beyond

Testimonials
Tempur Sealy International Logo
“The audit was extremely eye-opening, and having examples that explored different categories was extremely beneficial. Excited to take these learnings back to my account and share your insights.”

Alicia Klipa

Sr. Customer Marketing Manager at Tempur Sealy International

Testimonials
Stokke Logo
“This UX audit is helping us to compare ourselves against the industry benchmark and prioritize UX improvements accordingly. All with an insight-driven mindset and not as an agency that would sell you hours after this!”

Flore Delecourt

Global E-commerce Manager at Stokke

Testimonials
Google Logo
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”

Sudeep Agarwal

Growth Manager at Google Shopping

Testimonials
Office Depot Logo
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”

Bryan Trogdon

Director of User Experience at Office Depot

Make Furniture Shopping Decisions Easier

Give your team access to the research or discuss an audit focused on your furniture and home decor experience.