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Food Delivery UX
Make Food Ordering Easier, from Menu to Delivery
Help customers find a meal, customize it and place an order with confidence. Baymard’s food delivery and takeout research examines mobile websites and apps across restaurant brands and delivery platforms. Give your team practical evidence for everyday design decisions, or get an expert audit to identify your next improvements.
Book a call with our team to explore food delivery UX insights.
Food Delivery UX research
Explore guidance for restaurant lists, menus, food customization and mobile ordering. Use industry examples and UX scores to support decisions throughout the delivery and takeout journey.
Food Delivery UX audits
Get an expert review of your mobile website and app, with prioritized improvements, practical examples and a confidential comparison against food delivery and takeout experiences.
Research Built Around the Food Ordering Journey
From choosing a restaurant to arranging pickup, the research examines how customers browse, customize and order food. It includes both restaurant ordering experiences and platforms serving multiple restaurants.
330+
Food Delivery UX Guidelines
3,100+
Industry UX Performance Scores
1,900+
Industry Best Practice Examples
Key UX challenges for Food Delivery
From choosing a restaurant to arranging pickup, the research examines how customers browse, customize and order food. It includes both restaurant ordering experiences and platforms serving multiple restaurants.
Restaurant Lists & Menus
Help customers compare restaurants and menu options through useful attributes, clear thumbnails, filtering and sorting.
Menu Items & Customization
Examine item imagery, descriptions and the flow for choosing sizes, extras and other customizations before adding food to an order.
Checkout, Delivery & Pickup
Make the ordering flow easier to follow, from guest checkout and address entry to delivery fees, pickup choices and payment.
Reordering & Account Use
Support returning customers with accessible ordering history, useful account features and clear loyalty experiences across mobile web and apps.
The evidence behind Food Delivery UX
0+hours across Baymard’s full UX research catalog
0+Food Delivery UX Guidelines
0+Industry UX Performance Scores
0+Industry Best Practice Examples
Food Delivery & Takeout
The findings from Baymard’s large-scale testing of ‘Food Delivery’ and ‘Takeout’ mobile apps and mobile websites, provide you with 330+ UX guidelines, along with 3,100+ UX performance scores and 1,900+ best practice examples from ‘Food Delivery & Takeout’ apps and sites.
The research covers the food browsing, customization, and ordering UX, including:
- Locating the menu options, incl. re-ordering and personalization
- Deciding on what food to order, and the flow for customizing the food,
- Placing an order for delivery or pickup.
- Restaurant-to-Consumer food delivery: Starbucks, Chipotle, KFC, Burger King, McDonalds, Domino’s, and Panera Bread.
- Platform-to-Consumer food delivery services: Doordash, Uber Eats, Just Eat, and Deliveroo.
Note that we also have related research industry studies on Meal Kits and Online Grocery.
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Put Your Ordering Experience in Context
Baymard’s research includes food delivery and takeout experiences such as DoorDash, KFC, Domino’s and Uber Eats. Explore the research to see the areas assessed and the examples available to your team.
A confidential audit applies the research to your mobile site and app, with a UX assessment, prioritized recommendations and examples that help explain each proposed change.
Related industries
Explore research for related industries and customer journeys.
Food Delivery UX questions
Does this research cover restaurant apps and delivery platforms?
Yes. The research includes restaurant ordering experiences and platforms serving multiple restaurants, across mobile websites and native apps.
Which parts of the ordering journey are covered?
How can my team use the research?
What does a Food Delivery & Takeout UX Audit include?
Can we compare our experience with direct competitors?
What Baymard clients have to say
Testimonials
“Thank you, this was really insightful!”
Testimonials
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”
Testimonials
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
Testimonials
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
Find Your Next Food Ordering UX Improvements
Explore the food delivery research with your team, or discuss an audit of your mobile website and app.