“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Choosing shoes online depends on more than finding a style. Shoppers need to assess fit, inspect details and understand their options if a pair is unsuitable. Baymard’s footwear research gives your team evidence for improving that journey, while an expert audit turns the research into priorities for your own site.
Book a call with our team to explore footwear UX insights.
Use footwear UX guidance to evaluate size information, product imagery, browsing and returns. Support your design decisions with research, industry examples and documented UX assessments.
Have Baymard review your footwear website across desktop and mobile. Receive prioritized recommendations, practical examples and a confidential assessment of your experience against other footwear sites.
The footwear research examines how shoppers assess fit and feel, use size guidance, inspect product variations and navigate returns. Its coverage extends across browsing, buying and post-purchase account tasks.
480+
Footwear UX Guidelines
2,900+
Industry UX Performance Scores
2,900+
Industry Best Practice Examples
The footwear research examines how shoppers assess fit and feel, use size guidance, inspect product variations and navigate returns. Its coverage extends across browsing, buying and post-purchase account tasks.
Help shoppers judge fit and choose a size through clear product information and international sizing guidance.
Make it easier to inspect footwear details, switch color variations and understand the available product options.
Support shoppers narrowing a footwear range with useful product information, filters and clear routes through categories.
Review the path to purchase alongside the information and account tasks customers need when returning a pair.
The findings from Baymard's large-scale testing of "Footwear" sites provide you with 480+ UX guidelines, along with 3,500+ UX performance scores and 2,900+ best practice examples from footwear sites.
The UX research covers the entire online shopping experience, including:
The research draws on footwear brands and retailers including Skechers, Converse, Birkenstock, DSW and Clarks. Explore the coverage to understand the shopping tasks, guidance and examples behind the assessment.
A footwear audit applies that evidence to your desktop and mobile site, producing a confidential UX assessment and prioritized changes supported by relevant implementation examples.
Explore research for related industries and customer journeys.
It addresses footwear decisions such as evaluating fit and feel, understanding size guides, examining product visuals and color options, and using returns information before and after purchase.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
“This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“Clear, concise, actionable, data-driven insights!”
Explore the footwear research or discuss an expert review of your desktop and mobile shopping experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
