Testimonials
“Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.”
Merchandise & Print-to-Order UX
Help customers move from product ideas to completed orders
Give your team a research foundation for improving merchandise and print-to-order shopping. Explore how customers find products, compare options, evaluate product pages, and complete checkout. Apply industry research to everyday design decisions, or use an expert UX audit to identify and prioritize improvements for your own website.
Book a call with our team to explore merchandise & print-to-order UX insights.
Merchandise & Print-to-Order UX research
Explore guidelines and implementation examples from merchandise and print-to-order sites to support decisions across navigation, product discovery, product pages, accounts, and checkout.
Merchandise & Print-to-Order UX audits
Get an expert review of your merchandise or print-to-order website, with prioritized recommendations, implementation examples, and a comparison against other sites in the industry.
Research for merchandise and print-to-order journeys
Baymard’s research includes sites such as VistaPrint, Printify, Zazzle, and Custom Ink. Use the findings and documented implementation examples to give your team a shared basis for evaluating the shopping experience.
220+
Merchandise and print-to-order UX guidelines
3,100+
Industry UX performance scores
2,300+
Industry implementation examples
Merchandise & Print-to-Order UX research
Connect product choice with a clear path to personalization
Merchandise and print orders require people to choose a suitable product and understand how they can make it their own. Use industry research to improve the connections between browsing, product information, personalization and purchase, helping customers understand their options as they move through an order.
Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.
Merchandise & Print-to-Order UX audit
Find the priorities for your merchandise and print-to-order experience
A merchandise and print-to-order UX audit applies the research to your website through an expert review and prioritized recommendations.
Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.
Key UX challenges for Merchandise & Print-to-Order
Baymard’s research includes sites such as VistaPrint, Printify, Zazzle, and Custom Ink. Use the findings and documented implementation examples to give your team a shared basis for evaluating the shopping experience.
Finding the right product
Review category navigation, search, and filtering so customers can work through your merchandise catalog and reach relevant products.
Evaluating product pages
Support product decisions with a clear page structure, useful product information, and an understandable path toward ordering.
Completing the order
Assess the cart and checkout experience, from reviewing selected products to entering the information needed to place an order.
Returning to an account
Review customer account features and site-wide navigation alongside the first purchase journey.
Merchandise & Print-to-Order UX questions
What does the merchandise research cover?
The research spans navigation, search, product lists and filtering, product pages, cart and checkout, customer accounts, site-wide features, and loyalty.
Which sites inform the research?
How can the research support a redesign?
What does a merchandise UX audit deliver?
Will our audit be made public?
What Baymard clients have to say
Testimonials
“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”
Testimonials
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
Testimonials
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
Testimonials
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
Give every product decision a stronger foundation
Explore merchandise research for your team, or discuss an audit of the shopping journey you want to improve.