Testimonials
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Event Ticketing UX
Help people understand an event before they book
Finding an event is only the beginning. People need to understand the details, compare their options and complete a booking without uncertainty. Baymard’s event ticketing research helps your team assess that experience across ticketing marketplaces and venue websites, from event discovery through checkout and the account interactions that follow.
Book a call with our team to explore event ticketing UX insights.
Event Ticketing UX research
Explore event ticketing guidance grounded in dedicated usability research, covering event lists, filtering, event detail pages, checkout, accounts and accessibility across different kinds of ticketing site.
Event Ticketing UX audits
Discuss a tailored review of your ticketing experience with Baymard’s audit team, focusing on your site, key booking journeys and the questions behind your next changes.
Understand how people evaluate and book events
Use dedicated ticketing research to review the information and interactions people encounter before booking. The findings give teams a shared foundation for examining event discovery, detail pages and the steps required to finish.
370+
Event ticketing UX guidelines
2,400+
Hours of event ticketing research
463
Qualitative participant/site test sessions
Event Ticketing UX research
Give ticket buyers the information they need earlier
A ticket purchase commits people to a particular event, time and seat. Hidden fees, unavailable options and unclear sightlines can undermine that decision. Explore research on the information buyers need before booking, and the interactions that help them compare tickets without repeatedly starting over or leaving the site.
Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.
Event Ticketing UX audit
Find the priorities for your event ticketing experience
Discuss an expert review of your ticketing site or booking flows through Baymard’s shared UX audit service.
Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.
Key UX challenges for Event Ticketing
Use dedicated ticketing research to review the information and interactions people encounter before booking. The findings give teams a shared foundation for examining event discovery, detail pages and the steps required to finish.
Discovering events
Help people navigate the range and find useful event results.
Narrowing the options
Make filtering and sorting understandable as people compare possible events.
Understanding event details
Present the information people need to evaluate an event before committing.
Completing a booking
Keep checkout and account interactions clear as people move from selection to confirmation.
Event Ticketing UX questions
Does this study include venue websites?
Yes. The overview includes major ticketing marketplaces and secondary vendors as well as venues and performing arts centers.
What does the research cover before checkout?
Are the research hours specific to event ticketing?
Does the research include accessibility?
Can we commission an audit of our ticketing site?
What Baymard clients have to say
Testimonials
“We like what we are reviewing from the audit - great analysis and feedback.”
Testimonials
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Testimonials
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Make the experience from event discovery to booking clearer
Use ticketing research to assess event information, selection and the steps that follow.