Testimonials
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Event Ticketing UX
Help people understand an event before they book
Finding an event is only the beginning. People need to understand the details, compare their options and complete a booking without uncertainty. Baymard’s event ticketing research helps your team assess that experience across ticketing marketplaces and venue websites, from event discovery through checkout and the account interactions that follow.
Book a call with our team to explore event ticketing UX insights.
Event Ticketing UX research
Explore event ticketing guidance grounded in dedicated usability research, covering event lists, filtering, event detail pages, checkout, accounts and accessibility across different kinds of ticketing site.
Event Ticketing UX audits
Discuss a tailored review of your ticketing experience with Baymard’s audit team, focusing on your site, key booking journeys and the questions behind your next changes.
Understand how people evaluate and book events
Use dedicated ticketing research to review the information and interactions people encounter before booking. The findings give teams a shared foundation for examining event discovery, detail pages and the steps required to finish.
370+
event ticketing UX guidelines
2,400+
hours of event ticketing testing, analysis and research
16
ticketing sites included in usability testing
Key UX challenges for Event Ticketing
Use dedicated ticketing research to review the information and interactions people encounter before booking. The findings give teams a shared foundation for examining event discovery, detail pages and the steps required to finish.
Discovering events
Help people navigate the range and find useful event results.
Narrowing the options
Make filtering and sorting understandable as people compare possible events.
Understanding event details
Present the information people need to evaluate an event before committing.
Completing a booking
Keep checkout and account interactions clear as people move from selection to confirmation.
The evidence behind Event Ticketing UX
0+hours across Baymard’s full UX research catalog
0+event ticketing UX guidelines
0+hours of event ticketing testing, analysis and research
0ticketing sites included in usability testing
Event Ticketing
The findings from Baymard’s large-scale testing of Event Ticketing sites provide you with 370+ UX guidelines, distilled from 2,400+ hours of usability testing, analysis, and research on Event Ticketing sites.
These UX guidelines cover all aspects of the event booking experience, operating at both a high level of general user behavior and a granular level of specific UI/UX issues users encounter when evaluating, selecting, and purchasing tickets.
The research includes large-scale usability testing of websites such as:Ticketmaster, StubHub, SeatGeek, AXS, Vivid Seats, TickPick,
9 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Explore the dedicated event ticketing study
Read the overview for the study’s scope, research themes and the marketplaces and venues included in testing.
The shared audit service can be scoped around your ticketing site or selected flows. Discuss the experience you want assessed with the team.
Related industries
Explore research for related industries and customer journeys.
Event Ticketing UX questions
Does this study include venue websites?
Yes. The overview includes major ticketing marketplaces and secondary vendors as well as venues and performing arts centers.
What does the research cover before checkout?
Are the research hours specific to event ticketing?
Does the research include accessibility?
Can we commission an audit of our ticketing site?
What Baymard clients have to say
Testimonials
“We like what we are reviewing from the audit - great analysis and feedback.”
Testimonials
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Testimonials
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Testimonials
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
Make the experience from event discovery to booking clearer
Use ticketing research to assess event information, selection and the steps that follow.