“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Help customers navigate your pet care catalog, evaluate products, and complete their orders with a clear understanding of what they are buying. Baymard’s industry research supports decisions across the shopping journey. Use the guidelines in your team’s daily work, or commission an expert audit to establish priorities for your website.
Book a call with our team to explore pet food & care UX insights.
Explore pet ecommerce guidelines and examples covering navigation, search, filtering, product pages, checkout, accounts, and loyalty to support decisions throughout the shopping experience.
Identify improvements to your pet ecommerce website through an expert review, with prioritized findings, industry examples, and a confidential assessment of your UX performance.
Baymard’s pet food and care research includes specialist brands and retailers such as Royal Canin, Chewy, PetSmart, and Zooplus. Explore the evidence behind product discovery, evaluation, purchasing, and account experiences.
450+
pet ecommerce UX guidelines
3,300+
UX performance scores
2,700+
best practice examples
Baymard’s pet food and care research includes specialist brands and retailers such as Royal Canin, Chewy, PetSmart, and Zooplus. Explore the evidence behind product discovery, evaluation, purchasing, and account experiences.
Assess how category navigation and search help shoppers find their way through pet food and care ranges.
Use product list and filtering research to evaluate how customers compare and reduce their available options.
Review product page information and layout so shoppers can evaluate the items they are considering for their pets.
Examine checkout, account tools, and loyalty experiences as part of the broader relationship with your customers.
The findings from Baymard's large-scale testing of Pet Food & Care ecommerce websites provide you with 450+ UX guidelines, along with 3,300+ UX performance scores and 2,700+ best practice examples from pet food and care sites.
The research includes large-scale usability testing and UX benchmarking of websites such as:Explore the research overview for examples from pet brands and retailers, including Royal Canin, Chewy, PetSmart, Zooplus, Greenies, and Petco.
A pet ecommerce audit applies the research framework to your site and identifies prioritized changes with examples from the industry.
Explore research for related industries and customer journeys.
The study covers product finding, product pages, checkout, accounts and self-service, site-wide interactions, and loyalty. It focuses on the online shopping experience for pet food and care.
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
Explore the pet food and care research or discuss an expert audit of your ecommerce experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
