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Home & Hardware UX
Help Shoppers Understand the Right Product for the Job
Home improvement purchases often involve detailed product research, technical specifications and questions about size or capability. Baymard’s home and hardware research helps your team support those decisions across discovery, evaluation and checkout. Use the evidence to improve your designs or get an expert audit that identifies priorities for your own site.
Book a call with our team to explore home & hardware UX insights.
Home & Hardware UX research
Explore guidance for search, filtering, specifications, comparison and product imagery. Help your team assess the information shoppers need to understand home improvement and hardware products.
Home & Hardware UX audits
Have Baymard evaluate your home and hardware website across desktop and mobile, with prioritized UX recommendations, relevant examples and a confidential assessment against other industry experiences.
Evidence for Detailed Product Research
The research examines how shoppers understand physical size, technical capabilities and product differences. It also addresses extensive product research, including how the website supports customers who explore information beyond the site.
490+
Home & Hardware UX Guidelines
7,000+
Industry UX Performance Scores
6,000+
Industry Best Practice Examples
Key UX challenges for Home & Hardware
The research examines how shoppers understand physical size, technical capabilities and product differences. It also addresses extensive product research, including how the website supports customers who explore information beyond the site.
Search & Product Filtering
Help shoppers narrow broad ranges with search behavior, filtering and product information suited to their selection task.
Specifications & Comparison
Make technical details easier to interpret with clear specifications, explanations of terminology and useful comparison tools.
Product Scale & Imagery
Support an understanding of physical dimensions and product features through informative images and usable product galleries.
Shipping & Return Information
Review how shipping estimates and return information support the decision to buy, alongside checkout and account tasks.
The evidence behind Home & Hardware UX
0+hours across Baymard’s full UX research catalog
0+Home & Hardware UX Guidelines
0+Industry UX Performance Scores
0+Industry Best Practice Examples
Home & Hardware
The findings from Baymard’s large-scale testing of Home Improvement & Hardware sites provide you with 490+ UX guidelines, along with 7,000+ UX performance scores and 6,000+ best practice examples from Home Improvement & Hardware sites.
The UX research covers the entire online shopping experience, including:
- Best UX for critical aspects like filtering, product variations, shipping estimates, return concerns, PDP image gallery, spec sheets, reviews, etc.)
- How the UI can best support users’ need to understand the physical size and technical capabilities of the products (scale images, specs and jargon, comparison tools, feature callouts, reviews).
- How the site design can best support that users often research products extensively, incl. going off-site.
Build.com, Backdrop, Gamma.nl, Northern Tool, Home Depot, Lowe's,
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
See the Evidence Behind Home & Hardware UX
The research includes home improvement and hardware sites such as Home Depot, Lowe’s, Build.com and Northern Tool. Explore the coverage to understand the product-finding and evaluation tasks used to assess these experiences.
A confidential audit evaluates your desktop and mobile website, identifies UX issues and gives your team prioritized recommendations supported by examples from relevant shopping experiences.
Related industries
Explore research for related industries and customer journeys.
Home & Hardware UX questions
Does this research address technical product information?
Yes. It covers specifications, terminology, comparison tools and other ways of helping shoppers understand product capabilities and differences.
Can it help shoppers understand product size?
Is the coverage limited to product pages?
What does a Home & Hardware UX Audit provide?
How can the research support our design team?
What Baymard clients have to say
Testimonials
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
Testimonials
“The audit results were accurate to our business model and pinpointed actionable updates that should see vastly improved UX.”
Testimonials
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”
Testimonials
“Baymard recently did a UX audit of our new e-commerce Website. We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. We believe Baymard’s work will help us increase revenue and user satisfaction.”
Make Complex Product Choices Easier
Explore the home and hardware research or discuss an expert review of the decisions your shoppers face.