Testimonials
“We like what we are reviewing from the audit - great analysis and feedback.”
Travel Accommodations UX
Help travelers find a stay they can book with confidence
Support travelers as they search for accommodation, compare properties and rooms, and make a booking. Baymard’s travel accommodation research covers online travel agencies, hotel brands, boutique hotels, and whole-property rentals. Use the evidence to guide design decisions, or get an expert assessment of the opportunities to improve your own booking experience.
Book a call with our team to explore travel accommodations UX insights.
Travel Accommodations UX research
Explore accommodation research covering booking search, property and room listings, detail pages, checkout, and self-service, with evidence from hotel, OTA, and rental experiences.
Travel Accommodations UX audits
Get an expert assessment of your hotel, OTA, or property rental website, with prioritized recommendations, examples, and a confidential analysis of the booking experience.
Evidence across different ways to book a stay
The research examines how travel context shapes accommodation search, comparison, and booking. It spans online travel agencies, hotel chains, boutique hotels, and whole-property rental sites, giving teams a varied evidence base.
290+
Travel accommodation UX guidelines
4,000+
Industry UX performance scores
3,000+
Industry best practice examples
Travel Accommodations UX research
Help travelers move from a place to stay to a clear booking
Choosing accommodation involves balancing location, property features, room options and price. Different travel sites also serve different search needs, from exploring many destinations to booking one hotel. Use research to shape that journey and make the information behind a reservation easier to find and understand.
Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.
Travel Accommodations UX audit
Find the priorities for your travel accommodations experience
A travel accommodation UX audit applies the research to your website through an expert review of discovery and booking journeys.
Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.
Key UX challenges for Travel Accommodations
The research examines how travel context shapes accommodation search, comparison, and booking. It spans online travel agencies, hotel chains, boutique hotels, and whole-property rental sites, giving teams a varied evidence base.
Starting an accommodation search
Review booking search and navigation in the context of the trip a traveler is planning.
Comparing properties and rooms
Assess listings and map views as travelers compare possible places to stay and narrow their choices.
Understanding the stay
Review property and room detail pages so travelers can evaluate the accommodation before moving to booking.
Completing and managing a booking
Examine the booking checkout process and self-service journey, including where users may struggle to complete the reservation.
Travel Accommodations UX questions
Which accommodation businesses are covered?
The research covers online travel agencies, large hotel chains, small boutique hotels, and whole-property rental websites.
Does the research cover the full booking journey?
Are maps and comparison included?
What does a hotel or rental audit deliver?
Can the research support a boutique hotel website?
What Baymard clients have to say
Testimonials
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Testimonials
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Testimonials
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
Build a clearer route from search to reservation
Explore travel accommodation research for your team, or discuss an expert audit of your booking website.