Testimonials
“We like what we are reviewing from the audit - great analysis and feedback.”
Travel Accommodations UX
Help travelers find a stay they can book with confidence
Support travelers as they search for accommodation, compare properties and rooms, and make a booking. Baymard’s travel accommodation research covers online travel agencies, hotel brands, boutique hotels, and whole-property rentals. Use the evidence to guide design decisions, or get an expert assessment of the opportunities to improve your own booking experience.
Book a call with our team to explore travel accommodations UX insights.
Travel Accommodations UX research
Explore accommodation research covering booking search, property and room listings, detail pages, checkout, and self-service, with evidence from hotel, OTA, and rental experiences.
Travel Accommodations UX audits
Get an expert assessment of your hotel, OTA, or property rental website, with prioritized recommendations, examples, and a confidential analysis of the booking experience.
Evidence across different ways to book a stay
The research examines how travel context shapes accommodation search, comparison, and booking. It spans online travel agencies, hotel chains, boutique hotels, and whole-property rental sites, giving teams a varied evidence base.
290+
accommodation UX guidelines
4,000+
UX performance scores
3,000+
best practice examples
Key UX challenges for Travel Accommodations
The research examines how travel context shapes accommodation search, comparison, and booking. It spans online travel agencies, hotel chains, boutique hotels, and whole-property rental sites, giving teams a varied evidence base.
Starting an accommodation search
Review booking search and navigation in the context of the trip a traveler is planning.
Comparing properties and rooms
Assess listings and map views as travelers compare possible places to stay and narrow their choices.
Understanding the stay
Review property and room detail pages so travelers can evaluate the accommodation before moving to booking.
Completing and managing a booking
Examine the booking checkout process and self-service journey, including where users may struggle to complete the reservation.
The evidence behind Travel Accommodations UX
0+hours across Baymard’s full UX research catalog
0+accommodation UX guidelines
0+UX performance scores
0+best practice examples
Travel Accommodations
The findings from Baymard’s large-scale testing of OTA, Hotel, & Property Rental sites provide you with 290+ UX guidelines, along with 4,000+ UX performance scores and 3,000+ best practice examples from OTA, Hotel, & Property Rental sites.
The UX research covers the entire browsing, selection, and booking process, including:
- How users perform their accommodation search depending on their travel context
- Evaluating and comparing the results, use map views, property and room details, etc.
- What users think and where they get stuck during the booking and checkout flow itself
- Online Travel Agencies (OTA): Booking.com, Expedia and Trip.com.
- Large-Brand Hotel Chains: Best Western, IHG, Hilton, Hyatt, Marriott and Shangri-La.
- Small Boutique Hotels: The Artezen Hotel, EsmeHotel.com, NobleDEN Hotel, The Nolitan Hotel, Prince Akatoki London, Sixty LES Hotel, and The Sohotel.
- Whole Property Rentals: Airbnb, HomeToGo, Kid & Coe, Plum Guide, Sonder, TurnKey, and Vrbo.
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Explore accommodation research across business models
See the study scope and examples covering Booking.com, Expedia, hotel chains, boutique hotels, and property rental services such as Airbnb.
An accommodation audit assesses your booking website and provides prioritized changes with comparisons and examples relevant to your industry.
Related industries
Explore research for related industries and customer journeys.
Travel Accommodations UX questions
Which accommodation businesses are covered?
The research covers online travel agencies, large hotel chains, small boutique hotels, and whole-property rental websites.
Does the research cover the full booking journey?
Are maps and comparison included?
What does a hotel or rental audit deliver?
Can the research support a boutique hotel website?
What Baymard clients have to say
Testimonials
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Testimonials
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Testimonials
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
Testimonials
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
Build a clearer route from search to reservation
Explore travel accommodation research for your team, or discuss an expert audit of your booking website.