“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Help shoppers find relevant products, compare their options and move through checkout with confidence. Baymard’s health and beauty research gives your team a detailed view of the product-finding experience and the interactions around it. Apply the guidance in daily design work or use an expert audit to focus your next improvements.
Book a call with our team to explore health & beauty UX insights.
Explore UX guidance for health and beauty browsing, product lists, product pages and checkout. Use research and industry examples to assess options and explain design recommendations.
Get an expert assessment of your health or beauty website across desktop and mobile, with prioritized recommendations, implementation examples and a confidential comparison of UX performance.
The research examines broad shopping behaviors and detailed interface issues across health and beauty sites. It connects navigation, search and product evaluation with checkout, account features and returning-customer tasks.
490+
Health & Beauty UX Guidelines
5,000+
Industry UX Performance Scores
4,000+
Industry Best Practice Examples
The research examines broad shopping behaviors and detailed interface issues across health and beauty sites. It connects navigation, search and product evaluation with checkout, account features and returning-customer tasks.
Give shoppers useful routes through categories and search so they can explore your range and locate relevant products.
Evaluate how product attributes, thumbnails and filters help customers narrow the health and beauty options presented to them.
Review the information, imagery and interactions shoppers use to understand an item before deciding to add it to their cart.
Support the transition to purchase and the account, self-service and loyalty interactions customers use on later visits.
The findings from Baymard’s large-scale testing of Health & Beauty sites provide you with 490+ UX guidelines, along with 5,000+ UX performance scores and 4,000+ best practice examples from Health & Beauty sites.
The UX research covers the entire health and beauty product-finding experience, ranging from broad user behaviors to the granular usability issues observed in our sessions.
The research includes large-scale usability testing and UX benchmarking of websites such as:The research includes experiences from health and beauty retailers and brands such as Sephora, Ulta Beauty, Kiehl’s and Walgreens. Explore the coverage and examples to understand how different shopping tasks are assessed.
An expert audit applies the research to your site and documents opportunities across desktop and mobile, with prioritized recommendations and relevant examples for your team.
Explore research for related industries and customer journeys.
The research includes specialist beauty brands, beauty retailers and health retailers. Its published coverage spans the shopping journey, from product discovery to accounts and self-service.
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
Explore the research for your team or discuss a confidential audit of your health and beauty ecommerce experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
