
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Websites in regulated categories need clear information and understandable interactions. Baymard’s e-cigarette and vaping research provides a reference for teams reviewing accessibility, navigation, product information and customer account experiences. Explore the documented research scope and evaluation methods to understand what the study covers and where specialist review may be needed.
Book a call with our team to explore e-cigarette & vaping UX insights.
Review the documented research coverage and implementation examples for this category, including accessibility, navigation, information presentation and customer account interactions across desktop and mobile experiences.
Explore the published audit scope and evaluation process, then discuss the information, accessibility and account usability questions you want an expert team to assess.
Use the published evidence to understand the study’s coverage and the criteria applied to website experiences. Clear scope helps teams distinguish usability findings from the separate requirements that apply to regulated products.
500+
UX guidelines in this industry research catalog
3,600+
documented industry UX performance scores
2,500+
documented industry implementation examples
Use the published evidence to understand the study’s coverage and the criteria applied to website experiences. Clear scope helps teams distinguish usability findings from the separate requirements that apply to regulated products.
Review the accessibility topics included in the documented research scope.
Examine how navigation and page organization communicate the information available.
Assess the clarity and organization of published product descriptions and details.
Review how account and self-service interfaces communicate options to existing customers.

The findings from Baymard's large-scale testing of E-cigarette & Vaping ecommerce sites provide you with 500+ UX guidelines, along with 3,600+ UX performance scores and 2,500+ implementation examples (incl. best practices) from E-cigarette & Vaping sites.
The research includes websites such as:Read the industry overview for the research themes, examples and methodology behind Baymard’s website evaluations.
The audit page describes the assessment process and deliverables. Discuss the appropriate usability scope with the team.
Explore research for related industries and customer journeys.
It describes Baymard’s usability research for websites in this category, including documented themes, implementation examples and evaluation methods.

“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”

“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in-depth and provided ways for improvements.”

“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”

“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”
Explore the documented evidence for clearer information, accessible interfaces and understandable account experiences.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials