Testimonials
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Online Grocery UX
Make the weekly grocery shop easier to complete
Build a grocery experience that helps customers find familiar staples, explore new products, and understand how their order will reach them. Baymard’s grocery research covers websites and apps, including delivery choices and substitutions. Use the evidence to guide your team, or get an expert assessment of your own shopping journey.
Book a call with our team to explore online grocery UX insights.
Online Grocery UX research
Use grocery-specific guidelines and examples to evaluate product discovery, household replenishment, delivery selection, substitution preferences, accounts, and checkout across the online shopping journey.
Online Grocery UX audits
Have Baymard assess your grocery website and prioritize improvements with supporting examples and industry comparisons. A native app audit option is also available.
Evidence across the online grocery journey
The grocery research examines websites and apps, including finding products, selecting delivery times, and managing substitution preferences. It gives teams a detailed basis for reviewing both shopping and fulfillment decisions.
400+
grocery UX guidelines
7,000+
UX performance scores
6,500+
best practice examples
Key UX challenges for Online Grocery
The grocery research examines websites and apps, including finding products, selecting delivery times, and managing substitution preferences. It gives teams a detailed basis for reviewing both shopping and fulfillment decisions.
Finding groceries
Review search, category navigation, and filters so shoppers can locate the groceries they need within a large catalog.
Replenishing household staples
Examine how personalized recommendations, recipe content, and replenishment features fit into repeat grocery shopping.
Choosing delivery and substitutions
Help customers work through delivery times, instructions, and preferences for substitute products as part of the ordering journey.
Checking out and managing accounts
Review checkout and account experiences alongside product discovery, including the information customers need to complete and manage purchases.
The evidence behind Online Grocery UX
0+hours across Baymard’s full UX research catalog
0+grocery UX guidelines
0+UX performance scores
0+best practice examples
Online Grocery
The findings from Baymard’s large-scale testing of Online Grocery sites and apps provide you with 400+ UX guidelines, along with 7,000+ UX performance scores and 6,500+ best practice examples from Online Grocery sites and apps.
The UX research covers the entire online grocery shopping experience, including:
- Finding groceries through search & navigation
- Picking delivery times, instructions, substitute product settings, etc.
- Recipe catalogs, cross-sells & personalized recommendations, inspirational content, household staples replenishment,
Albertsons, Aldi, Amazon Whole Foods, CVS, Dollar Tree, FreshDirect,
Note that we also have related research industry studies on Meal Kit, Food Delivery & Takeout, and Beverages.
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Learn from grocery shopping experiences
Explore grocery research and examples covering sites and apps such as Ocado, Aldi, Kroger, FreshDirect, and Sainsbury’s. Use the overview to examine the scope of the industry evidence.
A grocery UX audit compares your experience with industry examples and turns the assessment into prioritized recommendations. Native app scope can also be discussed.
Related industries
Explore research for related industries and customer journeys.
Online Grocery UX questions
Does the grocery research cover apps?
Yes. The research overview covers grocery websites and apps. It includes individual grocery retailers and third-party grocery delivery services.
Are delivery and substitution choices included?
Can it help with repeat grocery shopping?
What does a grocery UX audit include?
How is an audit different from using the research?
What Baymard clients have to say
Testimonials
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”
Testimonials
“I appreciated the detailed audit and found the readout to be insightful and inspiring. The Baymard team did a fabulous job of explaining methodology, answering questions, and providing best practice recommendations! ”
Testimonials
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
Testimonials
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
Build a clearer path from grocery list to order
Give your team grocery-specific research, or discuss an expert audit of your website or app.