“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Baymard’s D2C UX research gives your team data on how shoppers discover products and judge an unfamiliar brand. Make stronger design decisions with UX Standards built for brands selling directly to consumers.
Book a call with our team to explore the research.
Get access to D2C UX Standards and 10,000+ examples for your design work.
Get an expert review of your D2C store. Find out which UX issues to fix first.
Our D2C library combines UX Standards, benchmark scores and examples from real stores. Use it to explain your design choices and agree what to work on next.
400+
D2C UX Standards
17,000+
D2C UX performance scores
10,200+
D2C best-practice examples
Understand how shoppers find products, judge them and decide what to buy. We offer D2C UX Standards, annotated examples and benchmarks to help you make those design decisions.
Use Baymard when reviewing your brand story, product pages and the way shoppers browse your catalog.
Baymard reviews your D2C store against our UX Standards. Your team gets prioritized findings and examples so you know what to change first.
Focus the review on the shopping journeys that matter to your business. Book a call to agree the scope, including any competitor comparisons.
Understand where shoppers need more information before they buy directly from you.
Show shoppers what makes your products different with details they can judge for themselves.
Show how products look and work so shoppers can judge your brand’s claims.
Make your catalog easy to browse, with fewer steps to the right products.
Understand why shoppers question reviews on your site and look for other product information.
Our D2C research covers navigation, product discovery and product pages through to checkout and accounts. We also examine brand storytelling, images and what shoppers need to trust an unfamiliar brand.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“First off, thank you. This was the most engrossed I’ve ever been in a 2-hour meeting. This [audit presentation] was incredibly insightful and very helpful. Many, many thanks.”
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
Bring research into your next design review. We’ll show you the D2C UX Standards and examples that can help your team decide what to work on.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials