Help D2C shoppers buy with confidence

The ecommerce journey for brands selling directly to consumers, including navigation, product discovery, product information, checkout and accounts. D2C-specific research also examines brand storytelling, visual presentation and the information shoppers need to trust an unfamiliar brand.

Start with research when your team wants guidance and examples throughout design and development. Choose a D2C UX audit when you want an expert review of your own site with prioritized findings. The research and audit overview pages explain each route in more detail.

Yes. Baymard’s research includes established brands selling directly to consumers and smaller brands with more focused catalogs. The findings distinguish patterns such as browsing a small product range and evaluating an unfamiliar brand.

A D2C audit benchmarks your site against research-backed standards and industry peers. If you need comparisons with particular competitors, discuss those requirements with the audit team so the scope is clear.

Baymard combines usability testing of real shopping journeys with manual benchmarking of ecommerce sites. Researchers translate recurring usability issues into design guidelines and evaluate how sites implement those practices. The D2C research overview and methodology page explain the scope.