Testimonials
“We like what we are reviewing from the audit - great analysis and feedback.”
Flight Booking UX
Help travelers understand their flight options
Booking a flight means making several connected decisions. Travelers need to find a suitable option, understand the fare and move through booking with the details intact. Baymard’s flight booking research helps your team examine that journey, from airfare search and selection to checkout, customer accounts and the wider site experience.
Book a call with our team to explore flight booking UX insights.
Flight Booking UX research
Explore airline and flight booking research with examples covering airfare search, fare selection, booking checkout, customer accounts and the supporting interactions across the site.
Flight Booking UX audits
Get an expert assessment of your airline or flight booking site, with prioritized recommendations and practical examples to help your team improve the booking experience.
Bring clarity to connected booking decisions
Use flight booking research to assess how search, fare selection and checkout work together. Shared evidence helps teams review the information travelers see and the interactions required to complete a booking.
120+
Flight booking and airline UX guidelines
2,500+
Industry UX performance scores
1,900+
Industry implementation examples
Flight Booking & Airlines UX research
Make the route from flight search to booking clearer
Flight booking brings several decisions into a single journey: where and when to travel, which itinerary to choose and what a fare includes. Use industry research to understand those decisions, support useful comparisons and help travelers move through booking forms with the information they need.
Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.
Flight Booking & Airlines UX audit
Find the priorities for your flight booking and airlines experience
A flight booking UX audit applies the research to your airline website through an expert review and prioritized recommendations.
Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.
Key UX challenges for Flight Booking
Use flight booking research to assess how search, fare selection and checkout work together. Shared evidence helps teams review the information travelers see and the interactions required to complete a booking.
Starting a flight search
Make the route into search clear and help travelers begin with the information they need.
Selecting a fare
Help travelers compare available options and understand the choice they are making.
Completing the booking
Review checkout as a connected flow, keeping the booking details clear throughout.
Accounts and ongoing use
Make account interactions and loyalty information understandable for returning travelers.
Flight Booking UX questions
What parts of flight booking does the research cover?
The summary includes airfare search, fare selection, booking checkout, customer accounts, site-wide features and loyalty, alongside homepage navigation.
Does it cover selecting between fares?
Is checkout included as well as search?
What does a flight booking audit provide?
What Baymard clients have to say
Testimonials
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Testimonials
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Testimonials
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Testimonials
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
Make flight decisions easier to follow
Use research to connect clearer search results, fare choices and booking steps.