Testimonials
“We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.”
Luxury Goods UX
Bring Clarity to the Luxury Shopping Experience
A distinctive brand experience still needs to help customers explore collections, understand products and take the next step. Baymard’s luxury goods research gives your team evidence for evaluating those interactions. Apply the guidance to your design decisions or get an expert audit that identifies improvements across your desktop and mobile website.
Book a call with our team to explore luxury goods UX insights.
Luxury Goods UX research
Explore luxury ecommerce UX guidance across navigation, product discovery, product pages and checkout. Use research and examples from luxury sites to assess your team’s design choices.
Luxury Goods UX audits
Get an expert review of your luxury website, including collection browsing, product evaluation and purchase interactions, with prioritized recommendations supported by relevant examples and a confidential assessment.
Research Across Luxury Brand Experiences
The research includes luxury websites across fashion, watches, jewelry and other categories. Its coverage connects product discovery and evaluation with checkout, accounts and the details of site-wide interaction.
400+
Luxury Goods UX Guidelines
3,500+
Industry UX Performance Scores
2,500+
Industry Best Practice Examples
Key UX challenges for Luxury Goods
The research includes luxury websites across fashion, watches, jewelry and other categories. Its coverage connects product discovery and evaluation with checkout, accounts and the details of site-wide interaction.
Collections & Navigation
Review how collection pages connect inspiration and product information, with clear routes to explore the range.
Product Discovery
Help customers move through product lists and search, using appropriate product information, imagery and filtering.
Product Evaluation & Purchase
Support close inspection of products and a clear path through checkout, including the information customers need before buying.
Finding a Store
Evaluate the route from your website to a relevant store, including locator search, map interactions and store details.
The evidence behind Luxury Goods UX
0+hours across Baymard’s full UX research catalog
0+Luxury Goods UX Guidelines
0+Industry UX Performance Scores
0+Industry Best Practice Examples
Luxury Goods
The findings from Baymard’s large-scale provide you with 400+ UX guidelines relevant for Luxury Goods sites, along with 3,500+ UX performance scores and 2,500+ best practice examples from Luxury Goods sites.
The research includes luxury brand websites such as:Anine Bing, Bang & Olufsen, Chanel, Gucci, Jimmy Choo, Louis Vuitton, TAG Heuer, and Van Cleef & Arpels.
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
See How Luxury Shopping Experiences Are Assessed
The research includes luxury brands such as Chanel, Gucci, Louis Vuitton, TAG Heuer and Bang & Olufsen. Explore the industry coverage and examples to support a more informed assessment of your own experience.
A luxury goods audit applies the research to your desktop and mobile site, with a confidential UX assessment and prioritized recommendations that your team can discuss directly with the auditor.
Related industries
Explore research for related industries and customer journeys.
Luxury Goods UX questions
What kinds of luxury websites are included?
The research includes luxury brands across categories such as fashion, watches, jewelry and audio, with examples from their online shopping experiences.
Can the audit examine collection pages?
Does the audit cover store locators?
Will the audit cover desktop and mobile?
How can our team use the research alongside an audit?
What Baymard clients have to say
Testimonials
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”
Testimonials
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Testimonials
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
Testimonials
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Make the Next Step Clear for Luxury Shoppers
Explore the luxury goods research or discuss an audit of your brand’s digital shopping experience.