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SaaS & Digital Subscriptions UX
Help people understand your service and choose a plan
Before someone signs up, they need to understand what a service does, how plans differ and what they are committing to. Baymard’s digital subscription and SaaS research helps teams improve that public-facing experience, from feature pages and plan comparisons through signup and payment, with evidence from business and consumer services.
Book a call with our team to explore SaaS & digital subscriptions UX insights.
SaaS & Digital Subscriptions UX research
Explore guidance for public SaaS and digital subscription sales sites, with examples covering feature pages, pricing matrices, signup, payment and account management.
SaaS & Digital Subscriptions UX audits
Get an expert review of your public sales site, with prioritized recommendations and examples to improve how visitors understand features, compare plans and sign up.
Make plan and signup decisions easier to assess
Use research to review how your sales site explains its offer and supports a choice. Teams can examine feature content, plan comparisons and signup steps against a shared set of evidence.
170+
SaaS and digital subscription UX guidelines
4,500+
SaaS and digital subscription UX performance scores
3,000+
SaaS and digital subscription best practice examples
Key UX challenges for SaaS & Digital Subscriptions
Use research to review how your sales site explains its offer and supports a choice. Teams can examine feature content, plan comparisons and signup steps against a shared set of evidence.
Explaining the service
Connect features, use cases and supporting detail so visitors can understand the offer.
Comparing plans
Make differences between plans easier to scan and interpret before someone selects one.
Signing up
Help people understand the information required to create an account and get started.
Understanding payment
Present the steps and details of payment clearly as part of the subscription decision.
The evidence behind SaaS & Digital Subscriptions UX
0+hours across Baymard’s full UX research catalog
0+SaaS and digital subscription UX guidelines
0+SaaS and digital subscription UX performance scores
0+SaaS and digital subscription best practice examples
Digital Subscriptions & SaaS
The findings from Baymard’s large-scale testing of SaaS and Digital Subscription sites provide you with 170+ UX guidelines, along with 4,500+ UX performance scores and 3,000+ best practice examples from SaaS and Digital Subscription sites.
The UX research covers the entire public salespage UX, including:
- Salespages for “Features”, “Customers/Case Studies”, “App Integrations & Marketplace”, “Industries”, etc.
- Plan matrix layout, features, scannability, and matrix content.
- Signup flow, including payment flow.
- B2B: Adobe, Microsoft Teams & OneDrive, Box, Zoom, Slack, Chanty,
- Consumer: Netflix, HBO Max, Apple Music, Dropbox, Norton, McAfee,
7 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
See what the SaaS sales-site research covers
Explore the overview for research on public sales pages, plan comparisons and signup across business and consumer subscription services.
A SaaS audit reviews your public sales site and provides recommendations grounded in research and relevant examples.
Related industries
Explore research for related industries and customer journeys.
SaaS & Digital Subscriptions UX questions
Does this research cover the product application itself?
The published scope focuses on the public sales-site experience: explaining the service, comparing plans, signing up and paying. It does not claim to evaluate every in-product workflow.
Does the research include B2B and consumer services?
Can it help with a pricing or plan comparison page?
What does the SaaS audit review?
How should research fit into a redesign?
What Baymard clients have to say
Testimonials
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
Testimonials
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Testimonials
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
Testimonials
“I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.”
Make the route from interest to signup clearer
Use SaaS research to improve feature explanations, plan comparisons and the steps required to get started.