Testimonials
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
B2B Medical & Pharma UX
Make B2B Medical & Pharma Purchasing Easier
Business buyers need to locate relevant products, understand the information presented and move through purchasing tasks efficiently. Baymard’s medical and pharma research gives your team evidence for evaluating that ecommerce journey. Use the guidance and examples in your design work or get an expert audit of your desktop and mobile website.
Book a call with our team to explore B2B medical & pharma UX insights.
B2B Medical & Pharma UX research
Explore B2B medical and pharma UX guidance for navigation, search, product lists, product pages and checkout. Use industry examples to support decisions across the purchasing journey.
B2B Medical & Pharma UX audits
Get a confidential assessment of your B2B medical or pharma ecommerce website, with prioritized improvements, relevant implementation examples and expert discussion of your desktop and mobile experience.
Research for B2B Medical & Pharma Ecommerce
The research examines the ecommerce experience across medical and pharma suppliers. Its themes connect product finding and evaluation with checkout, accounts, accessibility and the site-wide interactions that support business purchasing.
330+
B2B Medical & Pharma UX Guidelines
3,400+
Industry UX Performance Scores
2,600+
Industry Best Practice Examples
Key UX challenges for B2B Medical & Pharma
The research examines the ecommerce experience across medical and pharma suppliers. Its themes connect product finding and evaluation with checkout, accounts, accessibility and the site-wide interactions that support business purchasing.
Product Finding
Help buyers navigate categories and search results so they can reach relevant products within your medical or pharma catalog.
Lists & Filtering
Support evaluation of the available range through useful product attributes, clear list presentation and appropriate filtering.
Product Information
Review how product pages present descriptions, imagery and details that buyers need before progressing with a purchase.
Checkout & Accounts
Make it easier to move through purchasing steps and access the account features that support ongoing customer tasks.
The evidence behind B2B Medical & Pharma UX
0+hours across Baymard’s full UX research catalog
0+B2B Medical & Pharma UX Guidelines
0+Industry UX Performance Scores
0+Industry Best Practice Examples
B2B Medical & Pharma
Baymard’s UX research provides you with 330+ UX guidelines for B2B Medical & Pharma ecommerce sites, along with 3,400+ UX performance scores and 2,600+ best practice examples from B2B Medical & Pharma sites.
The research includes B2B Medical & Pharma ecommerce websites such as:McKesson, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam,
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Understand the Evidence Across B2B Supplier Experiences
The research includes B2B medical and pharma sites such as McKesson, Medline, Henry Schein and Thermo Fisher. Explore the coverage to understand the ecommerce tasks assessed and the examples available for your team.
A B2B Medical & Pharma UX Audit evaluates your desktop and mobile website and provides prioritized recommendations with examples, helping your team focus work on documented interface issues.
Related industries
Explore research for related industries and customer journeys.
B2B Medical & Pharma UX questions
Is this research focused on B2B ecommerce?
Yes. This research covers B2B medical and pharma ecommerce sites and the online tasks involved in finding, evaluating and purchasing products.
Which parts of the website are covered?
Can we use the research for product-finding improvements?
What does the B2B Medical & Pharma UX Audit include?
Can our audit include additional competitors?
What Baymard clients have to say
Testimonials
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”
Testimonials
“Very thorough evaluation against a clear set of criteria; highly knowledgeable staff and insightful Q&A presentation.”
Testimonials
“The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.”
Testimonials
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”
Find Your Next B2B Ecommerce Improvements
Explore the medical and pharma research or discuss an audit of the online purchasing experience you provide to business customers.