“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
A long parts catalog can make a simple purchase difficult. Shoppers need to narrow the options, understand specifications and check the details before ordering. Baymard’s automotive parts UX research gives your team evidence for improving that journey, from the first search to the final checkout.
Book a call with our team to explore automotive parts UX insights.
Explore guidance for automotive parts and specialty sites, with examples to help your team improve search, product filtering, technical information and checkout.
Get an expert assessment of your automotive parts site, with prioritized recommendations, implementation examples and a clear view of where the experience needs attention.
Use findings from automotive parts and specialty sites to review how shoppers find products, compare details and complete orders. A shared research foundation helps design and development teams discuss specific improvements.
390+
automotive parts UX guidelines
5,000+
automotive parts UX performance scores
4,000+
automotive implementation examples
10
automotive sites in the research overview benchmark
Use findings from automotive parts and specialty sites to review how shoppers find products, compare details and complete orders. A shared research foundation helps design and development teams discuss specific improvements.
Help shoppers move from a broad parts catalog to a useful set of results.
Make product attributes and compatibility filters easier to understand and combine.
Present specifications and product information so shoppers can assess the part before ordering.
Help shoppers review quantities, delivery choices and payment details without losing their progress.
The findings from Baymard’s large-scale testing of Automotive Parts & Specialty sites provide you with 390+ UX guidelines, along with 5,000+ UX performance scores and 4,000+ implementation examples (incl. best practices) from Automotive Parts & Specialty sites.
The research includes Automotive Parts & Specialty websites such as:Explore the automotive research overview to see the catalog coverage and the sites included in Baymard’s benchmarking. Use the findings to examine your own shopping journey.
An automotive parts audit applies research criteria to your site and turns the findings into a practical set of recommendations.
Explore research for related industries and customer journeys.
It covers the shopping journey across navigation, search, product lists, product pages, checkout and customer accounts. The scope also includes accessibility and loyalty topics.
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”
“The Baymard UX audit has been a revelation for our organisation and will likely become a vital tool in our process moving forward.”
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
Use automotive UX evidence to improve product discovery, technical detail and the steps that follow.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
