“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Online shoppers cannot pick up a frame or try it on in the usual way. They rely on product information, imagery and clear guidance to judge their options. Baymard’s eyewear UX research helps your team examine those decisions alongside browsing, checkout and returns, using examples from eyewear and related retail sites.
Book a call with our team to explore eyewear UX insights.
Explore eyewear research with guidance on communicating fit, presenting product visuals, supporting discovery and explaining returns across the shopping experience, with practical implementation examples.
Get an expert review of your eyewear site, with prioritized recommendations and relevant examples to help your team improve product evaluation and the wider shopping journey.
Use eyewear research to review how your site communicates fit, appearance and practical purchase information. A shared set of examples helps teams assess the details that support an informed product decision.
470+
eyewear UX guidelines
3,400+
eyewear UX performance scores
2,500+
eyewear best practice examples
Use eyewear research to review how your site communicates fit, appearance and practical purchase information. A shared set of examples helps teams assess the details that support an informed product decision.
Help shoppers understand sizing and the information needed to assess how a product may fit.
Use clear product views and understandable image interactions to support visual evaluation.
Make browsing and filtering useful for narrowing the available options.
Make return information available before an order and support the process afterward.
The findings from Baymard's large-scale testing of "Eyewear" sites provide you with 470+ UX guidelines, along with 3,400+ UX performance scores and 2,500+ best practice examples from eyewear sites.
The UX research covers the entire online shopping experience, including:
See the overview for study coverage, implementation examples and the eyewear sites included in Baymard’s evaluation work.
An eyewear audit applies research criteria to your site and offers recommendations supported by relevant examples.
Explore research for related industries and customer journeys.
Yes. The published scope includes communicating fit, size guides, product imagery and image interactions, alongside the full shopping journey.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.”
Use research to improve how your site communicates appearance, fit and the practical details around an order.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
