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HP’s Checkout UX

This is a usability benchmark of the checkout experience of HP and 99 other sites. The overall performance of HP is acceptable.

Notably, HP's checkout performance is hampered by mediocre Focus and Data Input, although this is helped somewhat by good Navigation.

Rank: #57 of 100

Usability Score: 423

URL: shopping.hp.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 423

Data Input

15 Guidelines · Score: 76.1

Guideline #1: Adhered High · Score: 60.9
Guideline #2: Adhered High · Score: 45.7
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Issue Resolved · Score: 22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.2
Guideline #15: Violated High · Score: -15.2
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Copywriting

8 Guidelines · Score: 68.5

Guideline #16: Adhered Low · Score: 30.5
Guideline #17: Neutral · Score: 0.0
Guideline #18: Adhered High · Score: 45.7
Guideline #19: Adhered Low · Score: 19.0
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Violated High · Score: -30.5
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Adhered Low · Score: 7.6
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Layout

15 Guidelines · Score: 26.6

Guideline #24: Adhered Low · Score: 26.6
Guideline #25: Violated Low · Score: -26.6
Guideline #26: Adhered High · Score: 53.3
Guideline #27: Violated High · Score: -38.1
Guideline #28: Adhered Low · Score: 19.0
Guideline #29: Adhered Low · Score: 19.0
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered Low · Score: 11.4
Guideline #32: Violated High · Score: -22.8
Guideline #33: Adhered High · Score: 22.8
Guideline #34: Violated High · Score: -22.8
Guideline #35: Adhered High · Score: 15.2
Guideline #36: Violated High · Score: -15.2
Guideline #37: Adhered High · Score: 15.2
Guideline #38: Adhered High · Score: 15.2
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Navigation

8 Guidelines · Score: 114.2

Guideline #39: Issue Resolved · Score: 45.7
Guideline #40: Adhered High · Score: 45.7
Guideline #41: Violated High · Score: -45.7
Guideline #42: Adhered High · Score: 38.1
Guideline #43: Adhered High · Score: 30.5
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Violated High · Score: -22.8
Guideline #46: Violated Low · Score: -7.6
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Flow

7 Guidelines · Score: 64.7

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Adhered Low · Score: 19.0
Guideline #51: Violated Low · Score: -15.2
Guideline #52: Adhered High · Score: 30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: 72.3

Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Violated Low · Score: -19.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Neutral · Score: 0.0
Guideline #59: Issue Resolved · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Issue Resolved · Score: 30.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, HP’s checkout process adhered to 34 usability guidelines, violated 23, and scored neutral on 2 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall HP ranks 57 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 6 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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