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L.L. Bean’s Checkout UX

This is a usability benchmark of the checkout experience of L.L. Bean and 49 other sites. The overall performance of L.L. Bean is mediocre. L.L. Bean's checkout in particular suffers from usability issues caused by broken Page Design, Cross-Sells, and Credit Card Form. That said, their checkout performs great within Order Review.

Rank: #31 of 50

Usability Score: 314

URL: llbean.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Checkout UX Performance

134 Guidelines · Score: 314

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Score: 29.9

Guideline #4: Issue Resolved · Score: 12.0
Guideline #5: Adhered Low · Score: 6.0
Guideline #6: Issue Resolved · Score: 12.0
Guideline #7: Issue Resolved · Score: 12.0
Guideline #8: Adhered Low · Score: 8.4
Guideline #9: Violated Low · Score: -6.0
Guideline #10: Violated High · Score: -12.0
Guideline #11: Violated Low · Score: -6.0
Guideline #12: Violated Low · Score: -6.0
Guideline #13: Adhered High · Score: 9.6
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Account Selection & Creation

9 Guidelines · Score: 10.8

Guideline #14: Adhered High · Score: 16.7
Guideline #15: Violated Low · Score: -8.4
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -16.7
Guideline #18: Adhered High · Score: 12.0
Guideline #19: Adhered High · Score: 12.0
Guideline #20: Violated High · Score: -12.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered High · Score: 7.2
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Customer & Address Information

12 Guidelines · Score: 76.5

Guideline #23: Adhered High · Score: 16.7
Guideline #24: Adhered High · Score: 19.1
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered High · Score: 16.7
Guideline #27: Issue Resolved · Score: 16.7
Guideline #28: Adhered High · Score: 12.0
Guideline #29: Violated Low · Score: -6.0
Guideline #30: Violated High · Score: -12.0
Guideline #31: Violated Low · Score: -3.6
Guideline #32: Adhered High · Score: 9.6
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 7.2
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Gifting Flow & Features

5 Guidelines · Score: -15.5

“Broken” Performance
Guideline #35: Violated High · Score: -16.7
Guideline #36: Adhered High · Score: 12.0
Guideline #37: Violated Low · Score: -6.0
Guideline #38: Violated High · Score: -12.0
Guideline #39: Adhered High · Score: 7.2
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Shipping & Store Pickup

11 Guidelines · Score: -7.2

“Broken” Performance
Guideline #40: Adhered High · Score: 16.7
Guideline #41: Violated Low · Score: -7.2
Guideline #42: Adhered High · Score: 12.0
Guideline #43: Violated High · Score: -12.0
Guideline #44: Violated Low · Score: -4.8
Guideline #45: Issue Resolved · Score: 4.8
Guideline #46: Violated High · Score: -12.0
Guideline #47: Neutral · Score: 0.0
Guideline #48: Violated Low · Score: -6.0
Guideline #49: Violated Low · Score: -6.0
Guideline #50: Adhered High · Score: 7.2
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Payment Flow & Methods (Incl. 3rd-Party)

8 Guidelines · Score: 14.4

Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered Low · Score: 7.2
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Violated High · Score: -12.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 9.6
Guideline #57: Adhered High · Score: 9.6
Guideline #58: Not Applicable · Score: 0.0
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Credit Card Form

10 Guidelines · Score: -15.5

“Broken” Performance
Guideline #59: Violated High · Score: -16.7
Guideline #60: Violated High · Score: -16.7
Guideline #61: Violated Low · Score: -8.4
Guideline #62: Adhered High · Score: 12.0
Guideline #63: Issue Resolved · Score: 12.0
Guideline #64: Neutral · Score: 0.0
Guideline #65: Not Applicable · Score: 0.0
Guideline #66: Adhered Low · Score: 4.8
Guideline #67: Violated High · Score: -7.2
Guideline #68: Adhered High · Score: 4.8
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Order Review

5 Guidelines · Score: 40.7

“State of the Art” Performance
Guideline #69: Neutral · Score: 0.0
Guideline #70: Adhered Low · Score: 7.2
Guideline #71: Adhered High · Score: 12.0
Guideline #72: Adhered High · Score: 12.0
Guideline #73: Adhered High · Score: 9.6
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Order Confirmation & E-Mail

4 Guidelines · Score: 17.9

Guideline #74: Violated Low · Score: -6.0
Guideline #75: Adhered High · Score: 9.6
Guideline #76: Adhered High · Score: 7.2
Guideline #77: Adhered High · Score: 7.2
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Page Design

6 Guidelines · Score: -9.6

“Broken” Performance
Guideline #78: Violated High · Score: -12.0
Guideline #79: Violated High · Score: -12.0
Guideline #80: Not Applicable · Score: 0.0
Guideline #81: Issue Resolved · Score: 7.2
Guideline #82: Adhered Low · Score: 3.6
Guideline #83: Adhered Low · Score: 3.6
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User Attention & Interactions

6 Guidelines · Score: 9.6

“Broken” Performance
Guideline #84: Violated High · Score: -16.7
Guideline #85: Adhered High · Score: 12.0
Guideline #86: Adhered High · Score: 12.0
Guideline #87: Violated High · Score: -12.0
Guideline #88: Issue Resolved · Score: 14.4
Guideline #89: Not Applicable · Score: 0.0
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Cross-Sells

4 Guidelines · Score: -14.4

“Broken” Performance
Guideline #90: Issue Resolved · Score: 16.7
Guideline #91: Violated High · Score: -12.0
Guideline #92: Violated High · Score: -12.0
Guideline #93: Violated High · Score: -7.2
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Form Design & Features

8 Guidelines · Score: 65.8

Guideline #94: Adhered High · Score: 16.7
Guideline #95: Issue Resolved · Score: 16.7
Guideline #96: Adhered High · Score: 16.7
Guideline #97: Violated High · Score: -12.0
Guideline #98: Adhered High · Score: 14.4
Guideline #99: Adhered High · Score: 12.0
Guideline #100: Violated Low · Score: -3.6
Guideline #101: Adhered High · Score: 4.8
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Validation Errors & Data Persistence

6 Guidelines · Score: 38.3

Guideline #102: Adhered High · Score: 19.1
Guideline #103: Issue Resolved · Score: 19.1
Guideline #104: Violated High · Score: -16.7
Guideline #105: Adhered High · Score: 16.7
Guideline #106: Violated High · Score: -14.4
Guideline #107: Adhered High · Score: 14.4
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Address Validators

4 Guidelines · Score: 25.1

Guideline #108: Adhered High · Score: 14.4
Guideline #109: Adhered High · Score: 14.4
Guideline #110: Violated Low · Score: -3.6
Guideline #111: Not Applicable · Score: 0.0
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Field Labels & Microcopy

7 Guidelines · Score: 47.8

Guideline #112: Violated Low · Score: -9.6
Guideline #113: Adhered High · Score: 16.7
Guideline #114: Adhered High · Score: 12.0
Guideline #115: Adhered High · Score: 9.6
Guideline #116: Adhered High · Score: 12.0
Guideline #117: Not Applicable · Score: 0.0
Guideline #118: Adhered High · Score: 7.2
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Field Design & Features

8 Guidelines · Score: 3.6

“Broken” Performance
Guideline #119: Violated Low · Score: -8.4
Guideline #120: Adhered Low · Score: 6.0
Guideline #121: Issue Resolved · Score: 12.0
Guideline #122: Adhered High · Score: 12.0
Guideline #123: Neutral · Score: 0.0
Guideline #124: Violated Low · Score: -3.6
Guideline #125: Violated High · Score: -7.2
Guideline #126: Violated High · Score: -7.2
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Default Values & Autocompletion

8 Guidelines · Score: 13.2

“Broken” Performance
Guideline #127: Violated High · Score: -16.7
Guideline #128: Adhered High · Score: 14.4
Guideline #129: Issue Resolved · Score: 14.4
Guideline #130: Adhered High · Score: 12.0
Guideline #131: Violated High · Score: -14.4
Guideline #132: Violated Low · Score: -3.6
Guideline #133: Not Applicable · Score: 0.0
Guideline #134: Adhered High · Score: 7.2
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All 50 sites were benchmarked across the 134 guidelines from the E-Commerce Checkout usability study. During our evaluation, L.L. Bean's checkout process adhered to 72 usability guidelines, violated 47, and scored neutral on 5 occasions, while a remaining 17 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall L.L. Bean ranks 31 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 5 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. Nike

5. L.L. Bean

7. Gilt

8. Gap

“Broken” Performance
“Broken” Performance
“Broken” Performance
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