Williams Sonoma UX Case Study
This is a case study of Williams Sonoma’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 543 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Williams Sonoma’s overall e-commerce UX performance is mediocre. Williams Sonoma has decent performances across the board with neither any great nor any broken performances.
First benchmarked in April 2012, and reviewed 26 times since then, most recently in July 2024.
Performance: 34.8Mediocre
URL: williams-sonoma.com
UX Award Winner (see all):
Product Page (mobile)Top 1%
Overall UX Performance
543 Guidelines · Performance:
Desktop Web
266 Guidelines · Performance:
Mobile Web
277 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Williams Sonoma’s Desktop Web E-Commerce Design
31 pages of Williams Sonoma’s e-commerce site, marked up with 223 best practice examples:
Williams Sonoma’s Mobile Web E-Commerce Design
27 pages of Williams Sonoma’s e-commerce site, marked up with 214 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.