On this page there’s 19 highlights (view in Baymard Premium) outlining what Adidas are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on November 20, 2022 and depicts Adidas’ Homepage. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.