On this page there’s 10 highlights (view in Baymard Premium) outlining what Aldi are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on October 10, 2023 and depicts Aldi’s Homepage. In total, we’ve reviewed 72 of Aldi’s page designs. To see them all, visit the full Aldi UX case study.