On this page there’s 16 highlights (view in Baymard Premium) outlining what Kroger are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on October 18, 2023 and depicts Kroger’s Homepage. In total, we’ve reviewed 71 of Kroger’s page designs. To see them all, visit the full Kroger UX case study.