Note: You have full access to this benchmark database in your Baymard Pro account.

American Eagle Outfitters' Homepage & Category UX

This is a usability benchmark of the homepage and category experience of American Eagle Outfitters and 49 other sites. The overall performance of American Eagle Outfitters is acceptable.

Notably, American Eagle Outfitters' category performance is hampered by poor Product Lists and broken Cross-Navigation & -Selling, although this is helped somewhat by state of the art Site-Wide Layout and good Main Navigation.

We also benchmarked American Eagle Outfitters in 2013. Since then, their overall UX performance is -45% worse.

Rank: #48 of 50

Usability Score: 515

URL: ae.com

Reviewer: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 515 (-45% since 2013)

Current Performance
2013 Performance

Homepage

13 Guidelines · Score: 116.1 (+41%)

Guideline #1: Adhered High · Score: 39.6
Guideline #2: Adhered Low · Score: 14.2
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Violated Low · Score: -8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
Guideline content only available in Baymard Pro – Get Full Access

Category Taxonomy

13 Guidelines · Score: 155.7 (-62%)

Guideline #14: Violated Low · Score: -19.8
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Violated Low · Score: -19.8
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Violated High · Score: -28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Adhered High · Score: 22.6
Guideline content only available in Baymard Pro – Get Full Access

Main Navigation

16 Guidelines · Score: 198.2 (-89%)

Guideline #27: Adhered High · Score: 39.6
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Violated High · Score: -28.3
Guideline #31: Violated Low · Score: -17.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Violated High · Score: -28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Violated High · Score: -11.3
Guideline content only available in Baymard Pro – Get Full Access

Intermediary Category Pages

7 Guidelines · Score: -53.8 (-21%)

“Broken” Performance
Guideline #43: Violated High · Score: -45.3
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated High · Score: -39.6
Guideline #46: Issue Resolved · Score: 28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated Low · Score: -14.2
Guideline #49: Issue Resolved · Score: 17.0
Guideline content only available in Baymard Pro – Get Full Access

Product Lists

13 Guidelines · Score: 19.8 (-48%)

Guideline #50: Violated Low · Score: -22.6
Guideline #51: Violated High · Score: -45.3
Guideline #52: Violated High · Score: -39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Neutral · Score: 0.0
Guideline #55: Neutral · Score: 0.0
Guideline #56: Issue Resolved · Score: 22.6
Guideline #57: Violated Low · Score: -14.2
Guideline #58: Adhered High · Score: 34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Issue Resolved · Score: 17.0
Guideline #61: Issue Resolved · Score: 17.0
Guideline #62: Violated High · Score: -22.6
Guideline content only available in Baymard Pro – Get Full Access

Site-Wide Layout

10 Guidelines · Score: 104.8 (-101%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Violated High · Score: -22.6
Guideline #67: Neutral · Score: 0.0
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Violated Low · Score: -8.5
Guideline #71: Adhered High · Score: 11.3
Guideline #72: Violated High · Score: -11.3
Guideline content only available in Baymard Pro – Get Full Access

Cross-Navigation & -Selling

7 Guidelines · Score: -25.5 (-23%)

“Broken” Performance
Guideline #73: Violated Low · Score: -14.2
Guideline #74: Violated High · Score: -28.3
Guideline #75: Violated High · Score: -28.3
Guideline #76: Issue Resolved · Score: 28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of American Eagle Outfitters adhered to 40 usability guidelines, violated 25, and scored neutral on 4 occasions, while a remaining 10 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Apparel & Accessories

Overall American Eagle Outfitters ranks 48 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 12 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

5. Nike

“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

9. Gilt

11. Gap

12. American Eagle Outfitters

Close overlay