Benchmarks

Sephora UX Case Study

This is a case study of Sephora’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 1120 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sephora’s overall e-commerce UX performance is decent. Their UX is in large part dimished by broken Customer Accounts and mediocre Cart & Checkout.

First benchmarked in April 2012, and reviewed 26 times since then, most recently in January 2024.


Performance42.0Decent

URLsephora.com


UX Award Winner (see all):

Health & BeautyTop 1%

Search, Product Page & Cart & Checkout (app)Top 1%


Get Premium Research Access

Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1223 Guidelines · Performance:

Desktop Web

457 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

75 Guidelines · Performance:

Product Page

103 Guidelines · Performance:

Cart & Checkout

123 Guidelines · Performance:

Customer Accounts

37 Guidelines · Performance:

Site-Wide Features

15 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

417 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.