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IKEA’s Product Page UX

This is a usability benchmark of the product page experience of IKEA and 59 other sites. The overall performance of IKEA is mediocre.

Some of IKEA's biggest product page usability issues are due to mediocre Product Descriptions, The 'Buy' Section, and Product Page Layout.

Rank: #50 of 60

Usability Score: 171

URL: ikea.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 171

Product Page Layout

8 Guidelines · Score: 3.8

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Violated High · Score: -17.9
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Violated Low · Score: -6.4
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Product Images

9 Guidelines · Score: 37.1

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Violated High · Score: -12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Violated Low · Score: -6.4
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 79.2

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered High · Score: 17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Issue Resolved · Score: 12.8
Guideline #24: Violated High · Score: -12.8
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: -12.8

Guideline #28: Violated High · Score: -12.8
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 35.8

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Issue Resolved · Score: 12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Issue Resolved · Score: 12.8
Guideline #39: Violated High · Score: -12.8
Guideline #40: Issue Resolved · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated Low · Score: -2.6
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Shipping, Returns, and Gifting

7 Guidelines · Score: -38.3

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated High · Score: -17.9
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: -3.8

Guideline #50: Neutral · Score: 0.0
Guideline #51: Violated Low · Score: -6.4
Guideline #52: Violated High · Score: -12.8
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Adhered High · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 31.9

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Violated High · Score: -17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Violated Low · Score: -6.4
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Adhered High · Score: 12.8
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Specifications Sheet

5 Guidelines · Score: 26.8

Guideline #66: Not Applicable · Score: 0.0
Guideline #67: Issue Resolved · Score: 12.8
Guideline #68: Violated Low · Score: -6.4
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Adhered High · Score: 7.7
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User Reviews

13 Guidelines · Score: -17.9

Guideline #71: Violated High · Score: -17.9
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Not Applicable · Score: 0.0
Guideline #74: Not Applicable · Score: 0.0
Guideline #75: Not Applicable · Score: 0.0
Guideline #76: Not Applicable · Score: 0.0
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Not Applicable · Score: 0.0
Guideline #79: Not Applicable · Score: 0.0
Guideline #80: Not Applicable · Score: 0.0
Guideline #81: Not Applicable · Score: 0.0
Guideline #82: Not Applicable · Score: 0.0
Guideline #83: Not Applicable · Score: 0.0
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Auxiliary Content

5 Guidelines · Score: 20.4

Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 8.9

“Broken” Performance
Guideline #89: Violated High · Score: -12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Not Applicable · Score: 0.0
Guideline #94: Violated High · Score: -12.8
Guideline #95: Violated Low · Score: -6.4
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Violated High · Score: -5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at IKEA adhered to 33 usability guidelines, violated 24, and scored neutral on 2 occasions, while a remaining 39 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall IKEA ranks 50 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 5 in the Home & Hardware industry.

Poor
Acceptable
Good
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