Benchmarks

Kid & Coe’s E-Commerce UX

This is a case study of Kid & Coe’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 148 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Kid & Coe’s overall e-commerce UX performance is poor. Kid & Coe’s UX performance in particular suffers from usability issues caused by broken Travel “Booking” Search, Travel “Booking” Search, and Property & Room Detail Pages.


Performance: 7.9poor

URL: kidandcoe.com


Get Premium Research Access

Poor
Mediocre
Decent
Good
Perfect

Desktop Web

230 Guidelines · Performance:

Homepage & Main Navigation

12 Guidelines · Performance:

Homepage

8 Guidelines · Performance:

Main Navigation & Taxonomy

4 Guidelines · Performance:

Travel "Booking" Search

52 Guidelines · Performance:

"Booking" Search Form & Logic

6 Guidelines · Performance:

"Destination" Autocomplete

5 Guidelines · Performance:

Results Layout

12 Guidelines · Performance:

Loading Search Results

5 Guidelines · Performance:

Product Info & Thumbnails

5 Guidelines · Performance:

Map Listing Layout

3 Guidelines · Performance:

Filtering

12 Guidelines · Performance:

Sorting

4 Guidelines · Performance:

Property & Room Detail Pages

50 Guidelines · Performance:

Page Layout

7 Guidelines · Performance:

Property & Room Descriptions

8 Guidelines · Performance:

The "Book" Section

4 Guidelines · Performance:

Property & Room Images & Videos

9 Guidelines · Performance:

Image Gallery UI

4 Guidelines · Performance:

Guest Ratings & Reviews

15 Guidelines · Performance:

Cross-Sells & Cross-Navigation

3 Guidelines · Performance:

"Booking" Checkout Process

87 Guidelines · Performance:

Checkout Types & Layout

10 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

11 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines · Performance:

Field Design & Input Optimization

16 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Cross-Sells

4 Guidelines · Performance:

Validation Errors & Data Persistence

6 Guidelines · Performance:

Accounts & Self-Service

29 Guidelines · Performance:

Account Drop-Down

4 Guidelines · Performance:

Account Dashboard

5 Guidelines · Performance:

Account Sign In

2 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

5 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

3 Guidelines · Performance:

Site-Wide Design & Navigation

10 Guidelines · Performance:

Mobile Web

186 Guidelines · Performance:

Homepage & Main Navigation

10 Guidelines · Performance:

Homepage

6 Guidelines · Performance:

Main Navigation & Taxonomy

4 Guidelines · Performance:

Travel "Booking" Search

44 Guidelines · Performance:

"Booking" Search Form & Logic

5 Guidelines · Performance:

"Destination" Autocomplete

4 Guidelines · Performance:

Results Layout

13 Guidelines · Performance:

Loading Search Results

3 Guidelines · Performance:

Product Info & Thumbnails

6 Guidelines · Performance:

Filtering

11 Guidelines · Performance:

Sorting

2 Guidelines · Performance:

Property & Room Detail Pages

48 Guidelines · Performance:

Page Layout

6 Guidelines · Performance:

Property & Room Descriptions

7 Guidelines · Performance:

The "Book" Section

4 Guidelines · Performance:

Property & Room Images & Videos

9 Guidelines · Performance:

Image Gallery UI

3 Guidelines · Performance:

Guest Ratings & Reviews

15 Guidelines · Performance:

Cross-Sells & Cross-Navigation

4 Guidelines · Performance:

"Booking" Checkout Process

61 Guidelines · Performance:

Checkout Types & Layout

7 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

5 Guidelines · Performance:

Credit Card Form

8 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Field Design & Input Optimization

12 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

User Interactions & Distractions

4 Guidelines · Performance:

Validation Errors & Data Persistence

6 Guidelines · Performance:

Site-Wide Design & Interaction

23 Guidelines · Performance:

Site-Wide Features & Navigation

15 Guidelines · Performance:

Touch Interfaces

8 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.




Similar Case Studies

Explore similar case studies of Travel Accommodations sites: