Kid & Coe UX Case Study
This is a case study of Kid & Coe’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 229 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Kid & Coe’s overall e-commerce UX performance is poor. Kid & Coe’s UX performance in particular suffers from usability issues caused by broken Travel “Booking” Search, poor Property & Room Detail Pages, and poor “Booking” Checkout Process.
First benchmarked in April 2022.
Desktop Web
230 Guidelines · Performance:
Homepage & Main Navigation
21 Guidelines · Performance:
Travel "Booking" Search
53 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Accounts & Self-Service
19 Guidelines · Performance:
Mobile Web
186 Guidelines · Performance:
Mobile Homepage & Main Navigation
10 Guidelines · Performance:
Mobile Travel "Booking" Search
44 Guidelines · Performance:
Mobile Property & Room Detail Pages
48 Guidelines · Performance:
Mobile "Booking" Checkout Process
61 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
23 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Kid & Coe’s Desktop Web E-Commerce Design
10 pages of Kid & Coe’s e-commerce site, marked up with 166 best practice examples:
Kid & Coe’s Mobile Web E-Commerce Design
11 pages of Kid & Coe’s e-commerce site, marked up with 130 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
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See all 403 articles in the full public archive.