Kid & Coe’s E-Commerce UX

This is a case study of Kid & Coe’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 229 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Kid & Coe’s overall e-commerce UX performance is poor. Kid & Coe’s UX performance in particular suffers from usability issues caused by broken Travel “Booking” Search, poor Property & Room Detail Pages, and poor “Booking” Checkout Process.

First benchmarked in April 2022.


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Desktop Web

230 Guidelines · Performance:

Homepage & Main Navigation

21 Guidelines · Performance:

Travel "Booking" Search

53 Guidelines · Performance:

Property & Room Detail Pages

50 Guidelines · Performance:

"Booking" Checkout Process

87 Guidelines · Performance:

Accounts & Self-Service

19 Guidelines · Performance:

Mobile Web

186 Guidelines · Performance:

Mobile Homepage & Main Navigation

10 Guidelines · Performance:

Mobile Travel "Booking" Search

44 Guidelines · Performance:

Mobile Property & Room Detail Pages

48 Guidelines · Performance:

Mobile "Booking" Checkout Process

61 Guidelines · Performance:

Mobile Site-Wide Design & Interaction

23 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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