This is a case study of Kid & Coe’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Kid & Coe’s overall e-commerce UX performance is poor. Kid & Coe’s UX performance in particular suffers from usability issues caused by broken Travel “Booking” Search, Travel “Booking” Search, and Property & Room Detail Pages. That said, their site performs well within Homepage & Main Navigation.
230 Guidelines · Performance:
Homepage & Main Navigation
12 Guidelines · Performance:
Travel "Booking" Search
52 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Accounts & Self-Service
29 Guidelines · Performance:
186 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
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10 pages of Kid & Coe’s e-commerce site, marked up with 166 best practice examples:
11 pages of Kid & Coe’s e-commerce site, marked up with 130 best practice examples:
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