Benchmarks

10 ‘Travel Accommodations’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 416 different e-commerce UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 177 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

230 Guidelines

Homepage & Main Navigation

21 Guidelines

Homepage, Navigation, & Taxonomy

12 Guidelines

Site-Wide Design & Navigation

9 Guidelines

Travel "Booking" Search

53 Guidelines

"Booking" Search & Autocomplete

11 Guidelines

Results Layout & Loading

17 Guidelines

Property & Room Listings & Maps

9 Guidelines

Filtering & Sorting

16 Guidelines

Property & Room Detail Pages

50 Guidelines

Page Layout, The "Book" Section & Cross-Sells

14 Guidelines

Property & Room Descriptions

8 Guidelines

Property & Room Images & Videos

13 Guidelines

Guest Ratings & Reviews

15 Guidelines

"Booking" Checkout Process

87 Guidelines

Checkout Types, Layout, & Cross-Sells

14 Guidelines

Account Selection & Creation

8 Guidelines

Customer & Address Information

11 Guidelines

Payment Flow & Credit Card Form

16 Guidelines

Field Design & Input Optimization

16 Guidelines

Field Labels & Microcopy

7 Guidelines

User Interactions & Distractions

9 Guidelines

Validation Errors & Data Persistence

6 Guidelines

Accounts & Self-Service

19 Guidelines

Account Drop-Down & Sign-In

6 Guidelines

Account Dashboard, Info, & Navigation

13 Guidelines

Mobile Web

186 Guidelines

Mobile Homepage & Main Navigation

10 Guidelines

Mobile Travel "Booking" Search

44 Guidelines

"Booking" Search Form & Autocomplete

9 Guidelines

Results Layout & Loading

16 Guidelines

Product Info & Thumbnails

6 Guidelines

Filtering & Sorting

13 Guidelines

Mobile Property & Room Detail Pages

48 Guidelines

Page Layout

6 Guidelines

Property & Room Descriptions

7 Guidelines

The "Book" Section & Cross-Sells

8 Guidelines

Property & Room Images & Videos

12 Guidelines

Guest Ratings & Reviews

15 Guidelines

Mobile "Booking" Checkout Process

61 Guidelines

Checkout Types & Layout

7 Guidelines

Account Selection & Creation

8 Guidelines

Customer & Address Information

5 Guidelines

Payment Flow & Credit Card Form

13 Guidelines

Field Design & Input Optimization

12 Guidelines

Field Labels & Microcopy

6 Guidelines

User Interactions & Distractions

4 Guidelines

Validation Errors & Data Persistence

6 Guidelines

Mobile Site-Wide Design & Interaction

23 Guidelines

Site-Wide Features & Navigation

15 Guidelines

Touch Interfaces

8 Guidelines

Case Studies

Deep dive into the performance and page designs of the 10 case studies.

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