Benchmarks

10 ‘Travel Accommodations’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 416 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

230 Guidelines

Homepage & Main Navigation

21 Guidelines

Travel "Booking" Search

53 Guidelines

Property & Room Detail Pages

50 Guidelines

"Booking" Checkout Process

87 Guidelines

Accounts & Self-Service

19 Guidelines

Mobile Web

186 Guidelines

Mobile Homepage & Main Navigation

10 Guidelines

Mobile Travel "Booking" Search

44 Guidelines

Mobile Property & Room Detail Pages

48 Guidelines

Mobile "Booking" Checkout Process

61 Guidelines

Mobile Site-Wide Design & Interaction

23 Guidelines

10 ‘Travel Accommodations’ Sites
CompareWhat’s This?

Travel & Accommodations Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Travel & Accommodations sites.

View Travel & Accommodations Research Topic

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