Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 416 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Homepage & Main Navigation
Travel "Booking" Search
Property & Room Detail Pages
"Booking" Checkout Process
Accounts & Self-Service
Mobile Homepage & Main Navigation
Mobile Travel "Booking" Search
Mobile Property & Room Detail Pages
Mobile "Booking" Checkout Process
Mobile Site-Wide Design & Interaction
Deep dive into the performance and page designs of the 10 case studies.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Travel & Accommodations sites.View Research Topic
Select an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
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