10 ‘Travel Accommodations’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 416 different e-commerce UX elements, all based on Baymard’s 110,000 hours of UX research.
This is a sub-set of the full benchmark which includes 197 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
230 Guidelines
Homepage & Main Navigation
21 Guidelines
Homepage, Navigation, & Taxonomy
12 Guidelines
Site-Wide Design & Navigation
9 Guidelines
Travel "Booking" Search
53 Guidelines
"Booking" Search & Autocomplete
11 Guidelines
Results Layout & Loading
17 Guidelines
Property & Room Listings & Maps
9 Guidelines
Filtering & Sorting
16 Guidelines
Property & Room Detail Pages
50 Guidelines
Page Layout, The "Book" Section & Cross-Sells
14 Guidelines
Property & Room Descriptions
8 Guidelines
Property & Room Images & Videos
13 Guidelines
Guest Ratings & Reviews
15 Guidelines
"Booking" Checkout Process
87 Guidelines
Checkout Types, Layout, & Cross-Sells
14 Guidelines
Account Selection & Creation
8 Guidelines
Customer & Address Information
11 Guidelines
Payment Flow & Credit Card Form
16 Guidelines
Field Design & Input Optimization
16 Guidelines
Field Labels & Microcopy
7 Guidelines
User Interactions & Distractions
9 Guidelines
Validation Errors & Data Persistence
6 Guidelines
Accounts & Self-Service
19 Guidelines
Account Drop-Down & Sign-In
6 Guidelines
Account Dashboard, Info, & Navigation
13 Guidelines
Mobile Web
186 Guidelines
Mobile Homepage & Main Navigation
10 Guidelines
Mobile Travel "Booking" Search
44 Guidelines
"Booking" Search Form & Autocomplete
9 Guidelines
Results Layout & Loading
16 Guidelines
Product Info & Thumbnails
6 Guidelines
Filtering & Sorting
13 Guidelines
Mobile Property & Room Detail Pages
48 Guidelines
Page Layout
6 Guidelines
Property & Room Descriptions
7 Guidelines
The "Book" Section & Cross-Sells
8 Guidelines
Property & Room Images & Videos
12 Guidelines
Guest Ratings & Reviews
15 Guidelines
Mobile "Booking" Checkout Process
61 Guidelines
Checkout Types & Layout
7 Guidelines
Account Selection & Creation
8 Guidelines
Customer & Address Information
5 Guidelines
Payment Flow & Credit Card Form
13 Guidelines
Field Design & Input Optimization
12 Guidelines
Field Labels & Microcopy
6 Guidelines
User Interactions & Distractions
4 Guidelines
Validation Errors & Data Persistence
6 Guidelines
Mobile Site-Wide Design & Interaction
23 Guidelines
Site-Wide Features & Navigation
15 Guidelines
Touch Interfaces
8 Guidelines
Case Studies
Deep dive into the performance and page designs of the 10 case studies.
27 page designs: desktop, mobile
29 page designs: desktop, mobile
31 page designs: mobile, desktop
31 page designs: mobile, desktop
28 page designs: desktop, mobile
21 page designs: mobile, desktop
19 page designs: desktop, mobile
16 page designs: mobile, desktop
25 page designs: desktop, mobile
22 page designs: mobile, desktop
Travel & Accommodations Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Travel & Accommodations sites.
View Research Topic
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