Benchmarks

10 ‘Travel Accommodations’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 416 different e-commerce UX elements, all based on Baymard’s 78,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 149 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

230 Guidelines

Homepage & Main Navigation

12 Guidelines

Homepage

8 Guidelines

Main Navigation & Taxonomy

4 Guidelines

Travel "Booking" Search

52 Guidelines

"Booking" Search Form & Logic

6 Guidelines

"Destination" Autocomplete

5 Guidelines

Results Layout

12 Guidelines

Loading Search Results

5 Guidelines

Product Info & Thumbnails

5 Guidelines

Map Listing Layout

3 Guidelines

Filtering

12 Guidelines

Sorting

4 Guidelines

Property & Room Detail Pages

50 Guidelines

Page Layout

7 Guidelines

Property & Room Descriptions

8 Guidelines

The "Book" Section

4 Guidelines

Property & Room Images & Videos

9 Guidelines

Image Gallery UI

4 Guidelines

Guest Ratings & Reviews

15 Guidelines

Cross-Sells & Cross-Navigation

3 Guidelines

"Booking" Checkout Process

87 Guidelines

Checkout Types & Layout

10 Guidelines

Account Selection & Creation

8 Guidelines

Customer & Address Information

11 Guidelines

Credit Card Form

10 Guidelines

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines

Field Design & Input Optimization

16 Guidelines

Field Labels & Microcopy

7 Guidelines

User Interactions & Distractions

9 Guidelines

Cross-Sells

4 Guidelines

Validation Errors & Data Persistence

6 Guidelines

Accounts & Self-Service

29 Guidelines

Account Drop-Down

4 Guidelines

Account Dashboard

5 Guidelines

Account Sign In

2 Guidelines

'Your Account': Addresses, Payments, & Newsletters

5 Guidelines

Account-Wide Navigation, Structure, & Information

3 Guidelines

Site-Wide Design & Navigation

10 Guidelines

Mobile Web

186 Guidelines

Homepage & Main Navigation

10 Guidelines

Homepage

6 Guidelines

Main Navigation & Taxonomy

4 Guidelines

Travel "Booking" Search

44 Guidelines

"Booking" Search Form & Logic

5 Guidelines

"Destination" Autocomplete

4 Guidelines

Results Layout

13 Guidelines

Loading Search Results

3 Guidelines

Product Info & Thumbnails

6 Guidelines

Filtering

11 Guidelines

Sorting

2 Guidelines

Property & Room Detail Pages

48 Guidelines

Page Layout

6 Guidelines

Property & Room Descriptions

7 Guidelines

The "Book" Section

4 Guidelines

Property & Room Images & Videos

9 Guidelines

Image Gallery UI

3 Guidelines

Guest Ratings & Reviews

15 Guidelines

Cross-Sells & Cross-Navigation

4 Guidelines

"Booking" Checkout Process

61 Guidelines

Checkout Types & Layout

7 Guidelines

Account Selection & Creation

8 Guidelines

Customer & Address Information

5 Guidelines

Credit Card Form

8 Guidelines

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines

Field Design & Input Optimization

12 Guidelines

Field Labels & Microcopy

6 Guidelines

User Interactions & Distractions

4 Guidelines

Validation Errors & Data Persistence

6 Guidelines

Site-Wide Design & Interaction

23 Guidelines

Site-Wide Features & Navigation

15 Guidelines

Touch Interfaces

8 Guidelines

Case Studies

Deep dive into the performance and page designs of the 10 case studies.

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