Allstate’s E-Commerce UX
This is a case study of Allstate’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 116 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Allstate’s overall e-commerce UX performance is mediocre. On a positive note, Allstate has perfect Mobile Product Page Layout & Descriptions. This is, however, curtailed by poor Mobile Application Form performance.
Desktop Web
174 Guidelines · Performance:
Homepage, Main Navigation & Search
27 Guidelines · Performance:
Homepage
9 Guidelines · Performance:
Main Navigation
9 Guidelines · Performance:
Search
9 Guidelines · Performance:
Product Page Layout & Descriptions
15 Guidelines · Performance:
Product Page Layout
10 Guidelines · Performance:
Product Descriptions
5 Guidelines · Performance:
Application Form
82 Guidelines · Performance:
Application Form Layout
6 Guidelines · Performance:
Customer & Address Information
9 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
5 Guidelines · Performance:
Credit Card Form
10 Guidelines · Performance:
User Interactions & Cross-Sells
10 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
7 Guidelines · Performance:
Field Design & Input Optimization
16 Guidelines · Performance:
Quote Review
5 Guidelines · Performance:
Purchase Confirmation & E-Mail
4 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Account Drop-Down
6 Guidelines · Performance:
Account Dashboard
5 Guidelines · Performance:
Account Sign In & Sign up
8 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
12 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
7 Guidelines · Performance:
Site-Wide Design & Interaction
12 Guidelines · Performance:
Mobile Web
154 Guidelines · Performance:
Mobile Homepage, Main Navigation & Search
24 Guidelines · Performance:
Mobile Homepage
8 Guidelines · Performance:
Mobile Main Navigation
6 Guidelines · Performance:
Mobile Search
10 Guidelines · Performance:
Mobile Product Page Layout & Descriptions
12 Guidelines · Performance:
Mobile Product Page Layout
5 Guidelines · Performance:
Mobile Product Descriptions
7 Guidelines · Performance:
Mobile Application Form
72 Guidelines · Performance:
Mobile Application Form Layout
7 Guidelines · Performance:
Mobile Customer & Address Information
9 Guidelines · Performance:
Mobile Payment Flow & Methods (Incl. Third-Party)
4 Guidelines · Performance:
Mobile Credit Card Form
8 Guidelines · Performance:
Mobile User Interactions & Cross-Sells
6 Guidelines · Performance:
Mobile Validation Errors & Data Persistence
10 Guidelines · Performance:
Mobile Field Labels & Microcopy
6 Guidelines · Performance:
Mobile Field Design & Input Optimization
13 Guidelines · Performance:
Mobile Quote Review
5 Guidelines · Performance:
Mobile Purchase Confirmation & E-Mail
4 Guidelines · Performance:
Mobile Customer Accounts
31 Guidelines · Performance:
Mobile Account Sign In, Sign Up & Dashboard
12 Guidelines · Performance:
'Your Mobile Account': Addresses, Payments, & Newsletters
12 Guidelines · Performance:
Mobile Account-Wide Navigation, Structure, & Information
7 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
15 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Allstate’s Desktop Web E-Commerce Design
10 pages of Allstate’s e-commerce site, marked up with 81 best practice examples:
Allstate’s Mobile Web E-Commerce Design
11 pages of Allstate’s e-commerce site, marked up with 83 best practice examples:
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