This is a case study of Allstate’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 116 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Allstate’s overall e-commerce UX performance is mediocre. On a positive note, Allstate has perfect Mobile Product Page Layout & Descriptions. This is, however, curtailed by poor Mobile Application Form performance.
174 Guidelines · Performance:
Homepage, Main Navigation & Search
27 Guidelines · Performance:
Product Page Layout & Descriptions
15 Guidelines · Performance:
82 Guidelines · Performance:
38 Guidelines · Performance:
Site-Wide Design & Interaction
12 Guidelines · Performance:
154 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
10 pages of Allstate’s e-commerce site, marked up with 81 best practice examples:
11 pages of Allstate’s e-commerce site, marked up with 83 best practice examples:
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