This is a case study of Progressive’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 168 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Progressive’s overall e-commerce UX performance is mediocre. On a positive note, Progressive has perfect Mobile Site-Wide Design & Interaction and good Mobile Homepage, Main Navigation & Search. This is, however, curtailed by poor Application Form and mediocre Site-Wide Design & Interaction performances.
174 Guidelines · Performance:
Homepage, Main Navigation & Search
27 Guidelines · Performance:
Product Page Layout & Descriptions
15 Guidelines · Performance:
82 Guidelines · Performance:
38 Guidelines · Performance:
Site-Wide Design & Interaction
12 Guidelines · Performance:
154 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
14 pages of Progressive’s e-commerce site, marked up with 108 best practice examples:
15 pages of Progressive’s e-commerce site, marked up with 92 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.