Progressive’s E-Commerce UX

This is a case study of Progressive’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 168 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Progressive’s overall e-commerce UX performance is mediocre. On a positive note, Progressive has perfect Mobile Site-Wide Design & Interaction and good Mobile Homepage, Main Navigation & Search. This is, however, curtailed by poor Application Form and mediocre Site-Wide Design & Interaction performances.

Performance: 30.3Mediocre

URL: progressive.com

UX Award Winner (see all):

Insurance (mobile)Top 1%

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Poor

Mediocre

Decent

Good

Perfect

Desktop Web

174 Guidelines · Performance:

Homepage, Main Navigation & Search

27 Guidelines · Performance:

Product Page Layout & Descriptions

15 Guidelines · Performance:

Application Form

82 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

154 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.