AXA UK’s E-Commerce UX

This is a case study of AXA UK’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 111 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

AXA UK’s overall e-commerce UX performance is decent. Notably, AXA UK has perfect Mobile Site-Wide Design & Interaction and perfect Site-Wide Design & Interaction UX performances.

First benchmarked in April 2023.


UX Award Winner (see all):

InsuranceTop 1%

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Desktop Web

174 Guidelines · Performance:

Homepage, Main Navigation & Search

27 Guidelines · Performance:

Product Page Layout & Descriptions

15 Guidelines · Performance:

Application Form

82 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

154 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

AXA UK’s Desktop Web E-Commerce Design

6 pages of AXA UK’s e-commerce site, marked up with 74 best practice examples:

AXA UK’s Mobile Web E-Commerce Design

6 pages of AXA UK’s e-commerce site, marked up with 75 best practice examples: