This is a case study of State Farm’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 147 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
State Farm’s overall e-commerce UX performance is decent. This is mainly due to good Mobile Site-Wide Design & Interaction while simultaneously having poor Mobile Product Page Layout & Descriptions and mediocre Site-Wide Design & Interaction.
174 Guidelines · Performance:
Homepage, Main Navigation & Search
27 Guidelines · Performance:
Product Page Layout & Descriptions
15 Guidelines · Performance:
82 Guidelines · Performance:
38 Guidelines · Performance:
Site-Wide Design & Interaction
12 Guidelines · Performance:
154 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
18 pages of State Farm’s e-commerce site, marked up with 112 best practice examples:
17 pages of State Farm’s e-commerce site, marked up with 104 best practice examples:
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