7 ‘Insurance’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Insurance’ desktop and mobile websites in the US and Europe. Each of the 7 Insurance desktop and mobile sites has been manually rated across 328 different e-commerce UX elements, all based on Baymard’s 110,000 hours of UX research.
This is a sub-set of the full benchmark which includes 197 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
174 Guidelines
Homepage, Main Navigation & Search
27 Guidelines
Homepage
9 Guidelines
Main Navigation
9 Guidelines
Search
9 Guidelines
Product Page Layout & Descriptions
15 Guidelines
Product Page Layout
10 Guidelines
Product Descriptions
5 Guidelines
Application Form
82 Guidelines
Application Form Layout
6 Guidelines
Customer & Address Information
9 Guidelines
Payment Flow & Methods (Incl. Third-Party)
5 Guidelines
Credit Card Form
10 Guidelines
User Interactions & Cross-Sells
10 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
7 Guidelines
Field Design & Input Optimization
16 Guidelines
Quote Review
5 Guidelines
Purchase Confirmation & E-Mail
4 Guidelines
Customer Accounts
38 Guidelines
Account Drop-Down
6 Guidelines
Account Dashboard
5 Guidelines
Account Sign In & Sign up
8 Guidelines
'Your Account': Addresses, Payments, & Newsletters
12 Guidelines
Account-Wide Navigation, Structure, & Information
7 Guidelines
Site-Wide Design & Interaction
12 Guidelines
Mobile Web
154 Guidelines
Mobile Homepage, Main Navigation & Search
24 Guidelines
Mobile Homepage
8 Guidelines
Mobile Main Navigation
6 Guidelines
Mobile Search
10 Guidelines
Mobile Product Page Layout & Descriptions
12 Guidelines
Mobile Product Page Layout
5 Guidelines
Mobile Product Descriptions
7 Guidelines
Mobile Application Form
72 Guidelines
Mobile Application Form Layout
7 Guidelines
Mobile Customer & Address Information
9 Guidelines
Mobile Payment Flow & Methods (Incl. Third-Party)
4 Guidelines
Mobile Credit Card Form
8 Guidelines
Mobile User Interactions & Cross-Sells
6 Guidelines
Mobile Validation Errors & Data Persistence
10 Guidelines
Mobile Field Labels & Microcopy
6 Guidelines
Mobile Field Design & Input Optimization
13 Guidelines
Mobile Quote Review
5 Guidelines
Mobile Purchase Confirmation & E-Mail
4 Guidelines
Mobile Customer Accounts
31 Guidelines
Mobile Account Sign In, Sign Up & Dashboard
12 Guidelines
'Your Mobile Account': Addresses, Payments, & Newsletters
12 Guidelines
Mobile Account-Wide Navigation, Structure, & Information
7 Guidelines
Mobile Site-Wide Design & Interaction
15 Guidelines
Case Studies
Deep dive into the performance and page designs of the 7 case studies.
12 page designs: desktop, mobile
11 page designs: desktop, mobile
35 page designs: desktop, mobile
20 page designs: desktop, mobile
25 page designs: desktop, mobile
21 page designs: desktop, mobile
29 page designs: desktop, mobile
Insurance Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Insurance sites.
View Research Topic
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