7 ‘Insurance’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Insurance’ desktop and mobile websites in the US and Europe. Each of the 7 Insurance desktop and mobile sites has been manually rated across 328 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 244 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
174 Guidelines
Homepage, Main Navigation & Search
27 Guidelines
Product Page Layout & Descriptions
15 Guidelines
Application Form
82 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Design & Interaction
12 Guidelines
Mobile Web
154 Guidelines
‘Insurance’ Case Studies
Deep dive into the performance and page designs of the 7 case studies.
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Insurance Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Insurance sites.
View Research Topic
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