Liberty Mutual’s E-Commerce UX

This is a case study of Liberty Mutual’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 116 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Liberty Mutual’s overall e-commerce UX performance is mediocre. Liberty Mutual has decent performances across the board with neither any great nor any broken performances.

Performance: 37.7Mediocre


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Desktop Web

174 Guidelines · Performance:

Homepage, Main Navigation & Search

27 Guidelines · Performance:

Product Page Layout & Descriptions

15 Guidelines · Performance:

Application Form

82 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

154 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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