Travelers UX Case Study
This is a case study of Travelers’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 116 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Travelers’ overall e-commerce UX performance is mediocre. On a positive note, Travelers has good Product Page Layout & Descriptions and Mobile Site-Wide Design & Interaction. This is, however, curtailed by poor Mobile Product Page Layout & Descriptions and mediocre Mobile Application Form performances.
First benchmarked in April 2023.
Desktop Web
174 Guidelines · Performance:
Homepage, Main Navigation & Search
27 Guidelines · Performance:
Product Page Layout & Descriptions
15 Guidelines · Performance:
Application Form
82 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Design & Interaction
12 Guidelines · Performance:
Mobile Web
154 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Travelers’ Desktop Web E-Commerce Design
12 pages of Travelers’ e-commerce site, marked up with 95 best practice examples:
Travelers’ Mobile Web E-Commerce Design
13 pages of Travelers’ e-commerce site, marked up with 88 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.