Travelers’ E-Commerce UX

This is a case study of Travelers’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 116 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Travelers’ overall e-commerce UX performance is mediocre. On a positive note, Travelers has good Product Page Layout & Descriptions and Site-Wide Design & Interaction. This is, however, curtailed by poor Mobile Product Page Layout & Descriptions and mediocre Mobile Application Form performances.

First benchmarked in April 2023.


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Desktop Web

174 Guidelines · Performance:

Homepage, Main Navigation & Search

27 Guidelines · Performance:

Product Page Layout & Descriptions

15 Guidelines · Performance:

Application Form

82 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

154 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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