BarkBox’s E-Commerce UX

This is a case study of BarkBox’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 206 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

BarkBox’s overall e-commerce UX performance is mediocre. BarkBox’s UX performance in particular suffers from usability issues caused by broken Mobile Homepage, Main Navigation & CSS Core Pages, broken Homepage, Main Navigation & CSS Core Pages, and poor Accounts & Self-Services. That said, their site performs well within Site-Wide Design & Interaction.

First benchmarked in May 2022.


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Desktop Web

213 Guidelines · Performance:

Homepage, Main Navigation & CSS Core Pages

23 Guidelines · Performance:

Individual Product Offerings

42 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

101 Guidelines · Performance:

Site-Wide Design & Interaction

13 Guidelines · Performance:

Mobile Web

167 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

BarkBox’s Mobile Web E-Commerce Design

10 pages of BarkBox’s e-commerce site, marked up with 121 best practice examples: