Benchmarks

8 ‘Consumables Subscription Services’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Consumables Subscription Services’ desktop and mobile websites in the US and Europe. Each of the 8 Consumables Subscription Services desktop and mobile sites has been manually rated across 382 different e-commerce UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 149 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

214 Guidelines

Homepage, Main Navigation & CSS Core Pages

24 Guidelines

Homepage

12 Guidelines

Main Navigation

7 Guidelines

CSS Core Pages

5 Guidelines

Individual Product Offerings

42 Guidelines

Product List: Info & Thumbnails

11 Guidelines

Product List: Filtering & Sorting

11 Guidelines

Product Page Layout & Purchase Information

10 Guidelines

Product Page: Images & Descriptions

10 Guidelines

Accounts & Self-Services

34 Guidelines

Account Drop-Down & Sign In

10 Guidelines

Account Dashboard, Navigation & Structure

12 Guidelines

'Your Account': Addresses, Payments, & Newsletters

12 Guidelines

Cart & Checkout

101 Guidelines

Checkout Features, Layout, & Cross-Sells

11 Guidelines

Shopping Cart & Account Selection

12 Guidelines

Customer Address Information & Shipping Options

17 Guidelines

Payment Flow & Credit Card Form

15 Guidelines

Order Review and Subscription Confirmation & Cancellation

12 Guidelines

User Interactions & Distractions

5 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

5 Guidelines

Field Design & Input Optimization

14 Guidelines

Site-Wide Design & Interaction

13 Guidelines

Mobile Web

168 Guidelines

Mobile Homepage, Main Navigation & CSS Core Pages

19 Guidelines

Mobile Homepage

10 Guidelines

Mobile Main Navigation

5 Guidelines

Mobile CSS Core Pages

4 Guidelines

Mobile Individual Product Offerings

42 Guidelines

Mobile Product List: Info & Thumbnails

13 Guidelines

Mobile Product List: Filtering & Sorting

9 Guidelines

Mobile Product Page: Images & Descriptions

14 Guidelines

Mobile Product Page: Buy Section & Shipping

6 Guidelines

Mobile Cart & Checkout

86 Guidelines

Mobile Checkout Features & Layout

11 Guidelines

Shopping Cart & Account Selection

10 Guidelines

Customer Address Information & Shipping Options

15 Guidelines

Mobile Payment Flow & Credit Card Form

11 Guidelines

Mobile Order Review and Subscription Confirmation

9 Guidelines

Mobile Validation Errors & Data Persistence

10 Guidelines

Mobile Field Labels & Microcopy

6 Guidelines

Mobile Field Design & Input Optimization

14 Guidelines

Mobile Site-Wide Design & Interaction

21 Guidelines

Case Studies

Deep dive into the performance and page designs of the 8 case studies.

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