8 ‘Consumables Subscription Services’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Consumables Subscription Services’ desktop and mobile websites in the US and Europe. Each of the 8 Consumables Subscription Services desktop and mobile sites has been manually rated across 382 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Poor

Mediocre

Decent

Good

Perfect

Desktop Web

214 Guidelines

Homepage, Main Navigation & CSS Core Pages

24 Guidelines

Individual Product Offerings

42 Guidelines

Accounts & Self-Services

34 Guidelines

Cart & Checkout

101 Guidelines

Site-Wide Design & Interaction

13 Guidelines

Mobile Web

168 Guidelines

Mobile Homepage, Main Navigation & CSS Core Pages

19 Guidelines

Mobile Individual Product Offerings

42 Guidelines

Mobile Cart & Checkout

86 Guidelines

Mobile Site-Wide Design & Interaction

21 Guidelines

8 ‘Consumables Subscription Services’ Sites

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Case Studies

Deep dive into the performance and page designs of the 8 case studies.

Decent

KiwiCo

Toys & Crafts

28 page designs: desktop, mobile

Mediocre

Dollar Shave Club

Health & Beauty

27 page designs: desktop, mobile

Mediocre

Bespoke Post

Houseware & Furnishings

25 page designs: desktop, mobile

Mediocre

Farm To People

Online Grocery

26 page designs: desktop, mobile

Mediocre

BarkBox

Pets & Hobbies

21 page designs: desktop, mobile

Poor

Book of the Month

Pets & Hobbies

24 page designs: desktop, mobile

Poor

Birchbox

Health & Beauty

28 page designs: desktop, mobile

Poor

Rent the Runway

Apparel & Accessories

26 page designs: desktop, mobile

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Consumable Subscriptions Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Consumable Subscriptions sites.

View ‘Consumable Subscriptions’ Research Topic