8 ‘Consumables Subscription Services’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Consumables Subscription Services’ desktop and mobile websites in the US and Europe. Each of the 8 Consumables Subscription Services desktop and mobile sites has been manually rated across 382 different e-commerce UX elements, all based on Baymard’s 110,000 hours of UX research.
This is a sub-set of the full benchmark which includes 197 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
214 Guidelines
Homepage, Main Navigation & CSS Core Pages
24 Guidelines
Homepage
12 Guidelines
Main Navigation
7 Guidelines
CSS Core Pages
5 Guidelines
Individual Product Offerings
42 Guidelines
Product List: Info & Thumbnails
11 Guidelines
Product List: Filtering & Sorting
11 Guidelines
Product Page Layout & Purchase Information
10 Guidelines
Product Page: Images & Descriptions
10 Guidelines
Accounts & Self-Services
34 Guidelines
Account Drop-Down & Sign In
10 Guidelines
Account Dashboard, Navigation & Structure
12 Guidelines
'Your Account': Addresses, Payments, & Newsletters
12 Guidelines
Cart & Checkout
101 Guidelines
Checkout Features, Layout, & Cross-Sells
11 Guidelines
Shopping Cart & Account Selection
12 Guidelines
Customer Address Information & Shipping Options
17 Guidelines
Payment Flow & Credit Card Form
15 Guidelines
Order Review and Subscription Confirmation & Cancellation
12 Guidelines
User Interactions & Distractions
5 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
5 Guidelines
Field Design & Input Optimization
14 Guidelines
Site-Wide Design & Interaction
13 Guidelines
Mobile Web
168 Guidelines
Mobile Homepage, Main Navigation & CSS Core Pages
19 Guidelines
Mobile Homepage
10 Guidelines
Mobile Main Navigation
5 Guidelines
Mobile CSS Core Pages
4 Guidelines
Mobile Individual Product Offerings
42 Guidelines
Mobile Product List: Info & Thumbnails
13 Guidelines
Mobile Product List: Filtering & Sorting
9 Guidelines
Mobile Product Page: Images & Descriptions
14 Guidelines
Mobile Product Page: Buy Section & Shipping
6 Guidelines
Mobile Cart & Checkout
86 Guidelines
Mobile Checkout Features & Layout
11 Guidelines
Shopping Cart & Account Selection
10 Guidelines
Customer Address Information & Shipping Options
15 Guidelines
Mobile Payment Flow & Credit Card Form
11 Guidelines
Mobile Order Review and Subscription Confirmation
9 Guidelines
Mobile Validation Errors & Data Persistence
10 Guidelines
Mobile Field Labels & Microcopy
6 Guidelines
Mobile Field Design & Input Optimization
14 Guidelines
Mobile Site-Wide Design & Interaction
21 Guidelines
Case Studies
Deep dive into the performance and page designs of the 8 case studies.
28 page designs: desktop, mobile
27 page designs: desktop, mobile
25 page designs: desktop, mobile
26 page designs: desktop, mobile
21 page designs: desktop, mobile
24 page designs: desktop, mobile
28 page designs: desktop, mobile
26 page designs: desktop, mobile
Consumable Subscriptions Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Consumable Subscriptions sites.
View Research Topic
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