Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Consumables Subscription Services’ desktop and mobile websites in the US and Europe. Each of the 8 Consumables Subscription Services desktop and mobile sites has been manually rated across 382 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
214 Guidelines
Homepage, Main Navigation & CSS Core Pages
24 Guidelines
Individual Product Offerings
42 Guidelines
Accounts & Self-Services
34 Guidelines
Cart & Checkout
101 Guidelines
Site-Wide Design & Interaction
13 Guidelines
Mobile Web
168 Guidelines
Mobile Homepage, Main Navigation & CSS Core Pages
19 Guidelines
Mobile Individual Product Offerings
42 Guidelines
Mobile Cart & Checkout
86 Guidelines
Mobile Site-Wide Design & Interaction
21 Guidelines
Deep dive into the performance and page designs of the 8 case studies.
28 page designs: desktop, mobile
27 page designs: desktop, mobile
25 page designs: desktop, mobile
26 page designs: desktop, mobile
21 page designs: desktop, mobile
24 page designs: desktop, mobile
28 page designs: desktop, mobile
26 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Consumable Subscriptions sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
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