Benchmarks

8 ‘Consumables Subscription Services’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Consumables Subscription Services’ desktop and mobile websites in the US and Europe. Each of the 8 Consumables Subscription Services desktop and mobile sites has been manually rated across 382 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 251 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

214 Guidelines

Homepage, Main Navigation & CSS Core Pages

24 Guidelines

Individual Product Offerings

42 Guidelines

Accounts & Self-Services

34 Guidelines

Cart & Checkout

101 Guidelines

Site-Wide Design & Interaction

13 Guidelines

Mobile Web

168 Guidelines

Mobile Homepage, Main Navigation & CSS Core Pages

19 Guidelines

Mobile Individual Product Offerings

42 Guidelines

Mobile Cart & Checkout

86 Guidelines

Mobile Site-Wide Design & Interaction

21 Guidelines

8 ‘Consumables Subscription Services’ Sites
CompareWhat’s This?

Consumable Subscriptions Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Consumable Subscriptions sites.

View Consumable Subscriptions Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.


User Experience Research, Delivered Weekly

Join 60,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter

Explore Other Research Content

300+ free UX articles based on large-scale research.

18,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.

Add UX Best Practice Cards to your Figma projects.