This is a case study of Book of the Month’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Book of the Month’s overall e-commerce UX performance is poor. Some of Book of the Month’s biggest UX issues are caused by broken Mobile Individual Product Offerings, Site-Wide Design & Interaction, and Individual Product Offerings performances.
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
13 pages of Book of the Month’s e-commerce site, marked up with 137 best practice examples:
11 pages of Book of the Month’s e-commerce site, marked up with 115 best practice examples:
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