This is a case study of Rent the Runway’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Rent the Runway’s overall e-commerce UX performance is poor. This is mainly due to broken Accounts & Self-Services, Mobile Homepage, Main Navigation & CSS Core Pages, and Mobile Individual Product Offerings performances.
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
14 pages of Rent the Runway’s e-commerce site, marked up with 155 best practice examples:
12 pages of Rent the Runway’s e-commerce site, marked up with 130 best practice examples:
Explore similar case studies of Apparel & Accessories sites:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.