This is a case study of Birchbox’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Birchbox’s overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Mobile Homepage, Main Navigation & CSS Core Pages, poor Mobile Individual Product Offerings, and poor Accounts & Self-Services performances.
Desktop Web
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
Mobile Web
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
16 pages of Birchbox’s e-commerce site, marked up with 160 best practice examples:
12 pages of Birchbox’s e-commerce site, marked up with 130 best practice examples:
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