Birchbox’s E-Commerce UX

This is a case study of Birchbox’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Birchbox’s overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Mobile Homepage, Main Navigation & CSS Core Pages, poor Mobile Individual Product Offerings, and poor Accounts & Self-Services performances.

Performance: 16.5Poor

URL: birchbox.com

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Poor

Mediocre

Decent

Good

Perfect

Desktop Web

213 Guidelines · Performance:

Homepage, Main Navigation & CSS Core Pages

23 Guidelines · Performance:

Individual Product Offerings

42 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

101 Guidelines · Performance:

Site-Wide Design & Interaction

13 Guidelines · Performance:

Mobile Web

167 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.