This is a case study of Dollar Shave Club’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Dollar Shave Club’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by poor Accounts & Self-Services, Site-Wide Design & Interaction, and Mobile Site-Wide Design & Interaction.
Desktop Web
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
Mobile Web
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
14 pages of Dollar Shave Club’s e-commerce site, marked up with 137 best practice examples:
13 pages of Dollar Shave Club’s e-commerce site, marked up with 126 best practice examples:
Explore similar case studies of Health & Beauty sites:
28 page designs: desktop, mobile
19 page designs: desktop, mobile
20 page designs: desktop, mobile
42 page designs: desktop, mobile
39 page designs: desktop, mobile
34 page designs: desktop, mobile
31 page designs: desktop, mobile
41 page designs: desktop, mobile
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.