Dollar Shave Club’s E-Commerce UX

This is a case study of Dollar Shave Club’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Dollar Shave Club’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken Accounts & Self-Services, poor Site-Wide Design & Interaction, and poor Mobile Site-Wide Design & Interaction.

First benchmarked in May 2022.


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Desktop Web

213 Guidelines · Performance:

Homepage, Main Navigation & CSS Core Pages

23 Guidelines · Performance:

Individual Product Offerings

42 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

101 Guidelines · Performance:

Site-Wide Design & Interaction

13 Guidelines · Performance:

Mobile Web

167 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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