KiwiCo UX Case Study
This is a case study of KiwiCo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
KiwiCo’s overall e-commerce UX performance is decent. Notably, KiwiCo’s UX performance is impeded by broken Mobile Homepage, Main Navigation & CSS Core Pages, poor Mobile Site-Wide Design & Interaction, and poor Mobile Individual Product Offerings.
First benchmarked in May 2022.
Desktop Web
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
Mobile Web
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
KiwiCo’s Desktop Web E-Commerce Design
15 pages of KiwiCo’s e-commerce site, marked up with 152 best practice examples:
KiwiCo’s Mobile Web E-Commerce Design
13 pages of KiwiCo’s e-commerce site, marked up with 132 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.