This is a case study of KiwiCo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
KiwiCo’s overall e-commerce UX performance is decent. Notably, KiwiCo’s UX performance is impeded by broken Mobile Homepage, Main Navigation & CSS Core Pages, poor Mobile Individual Product Offerings, and poor Mobile Site-Wide Design & Interaction.
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
15 pages of KiwiCo’s e-commerce site, marked up with 152 best practice examples:
13 pages of KiwiCo’s e-commerce site, marked up with 132 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 358 articles in the full public archive.