KiwiCo’s E-Commerce UX

This is a case study of KiwiCo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

KiwiCo’s overall e-commerce UX performance is decent. Notably, KiwiCo’s UX performance is impeded by broken Mobile Homepage, Main Navigation & CSS Core Pages, poor Mobile Individual Product Offerings, and poor Mobile Site-Wide Design & Interaction.

Performance: 48.0Decent


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Desktop Web

213 Guidelines · Performance:

Homepage, Main Navigation & CSS Core Pages

23 Guidelines · Performance:

Individual Product Offerings

42 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

101 Guidelines · Performance:

Site-Wide Design & Interaction

13 Guidelines · Performance:

Mobile Web

167 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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