Burger King’s E-Commerce UX

This is a case study of Burger King’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Burger King’s overall e-commerce UX performance is poor. This is mainly due to broken Mobile Web Homepage & Category Navigation, Mobile App Homepage & Category Navigation, and Mobile App Accounts & Self-Service performances.

Performance: 8.6Poor


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Mobile Web

214 Guidelines · Performance:

Mobile Web Homepage & Category Navigation

19 Guidelines · Performance:

Mobile Web On-Site Search

25 Guidelines · Performance:

Mobile Web Restaurant Lists & Menus

35 Guidelines · Performance:

Mobile Web Menu Item Pages

26 Guidelines · Performance:

Mobile Web Cart & Checkout

90 Guidelines · Performance:

Mobile Web Site-Wide Design & Interaction

19 Guidelines · Performance:

Mobile App

208 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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