KFC UX Case Study
This is a case study of KFC’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 209 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
KFC’s overall e-commerce UX performance is mediocre. Some of KFC’s biggest UX issues are caused by broken Mobile Web On-Site Search, Mobile Web Homepage & Category Navigation, and Mobile Web Restaurant Lists & Menus performances.
First benchmarked in April 2022 and reviewed once in May 2024.
Performance: 29.8Mediocre
URL: kfc.com
UX Award Winner (see all):
Food Delivery & Takeout Industry (mobile)Top 1%
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
18 Guidelines · Performance:
Mobile Web On-Site Search
19 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
38 Guidelines · Performance:
Mobile Web Menu Item Pages
27 Guidelines · Performance:
Mobile Web Cart & Checkout
82 Guidelines · Performance:
Mobile Web Customer Accounts & Order Tracking
9 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
21 Guidelines · Performance:
Mobile App
204 Guidelines · Performance:
Mobile App Homepage & Category Navigation
16 Guidelines · Performance:
Mobile App On-Site Search
19 Guidelines · Performance:
Mobile App Restaurant Lists & Menus
38 Guidelines · Performance:
Mobile App Menu Item Pages
26 Guidelines · Performance:
Mobile App Cart & Checkout
81 Guidelines · Performance:
Mobile App Customer Accounts & Order Tracking
9 Guidelines · Performance:
Mobile App Site-Wide Design & Interaction
15 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
KFC’s Mobile Web E-Commerce Design
18 pages of KFC’s e-commerce site, marked up with 139 best practice examples:
KFC’s Mobile App E-Commerce Design
21 pages of KFC’s e-commerce site, marked up with 123 best practice examples:
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