KFC’s E-Commerce UX
This is a case study of KFC’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
KFC’s overall e-commerce UX performance is poor. Some of KFC’s biggest UX issues are caused by broken Mobile Web Restaurant Lists & Menus, Mobile Web Homepage & Category Navigation, and Mobile App Homepage & Category Navigation performances.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
19 Guidelines · Performance:
Mobile Web On-Site Search
25 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
35 Guidelines · Performance:
Mobile Web Menu Item Pages
26 Guidelines · Performance:
Mobile Web Cart & Checkout
90 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
19 Guidelines · Performance:
Mobile App
208 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
KFC’s Mobile Web E-Commerce Design
15 pages of KFC’s e-commerce site, marked up with 142 best practice examples:
KFC’s Mobile App E-Commerce Design
14 pages of KFC’s e-commerce site, marked up with 132 best practice examples:
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