Benchmarks

McDonald’s E-Commerce UX

This is a case study of McDonald’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

McDonald’s overall e-commerce UX performance is broken. Some of McDonald’s biggest UX issues are caused by broken Mobile Web Menu Item Pages, Mobile Web On-Site Search, and Mobile Web Homepage & Category Navigation performances.

First benchmarked in April 2022 and reviewed once in May 2024.


Performance-0.4Broken

URLmcdonalds.com/gb/en-gb.html


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Poor
Mediocre
Decent
Good
Perfect

Mobile Web

214 Guidelines · Performance:

Mobile Web Homepage & Category Navigation

18 Guidelines · Performance:

Mobile Web On-Site Search

19 Guidelines · Performance:

Mobile Web Restaurant Lists & Menus

38 Guidelines · Performance:

Mobile Web Menu Item Pages

27 Guidelines · Performance:

Mobile Web Cart & Checkout

82 Guidelines · Performance:

Mobile Web Customer Accounts & Order Tracking

9 Guidelines · Performance:

Mobile Web Site-Wide Design & Interaction

21 Guidelines · Performance:

Mobile App

204 Guidelines · Performance:

Mobile App Homepage & Category Navigation

16 Guidelines · Performance:

Mobile App On-Site Search

19 Guidelines · Performance:

Mobile App Restaurant Lists & Menus

38 Guidelines · Performance:

Mobile App Menu Item Pages

26 Guidelines · Performance:

Mobile App Cart & Checkout

81 Guidelines · Performance:

Mobile App Customer Accounts & Order Tracking

9 Guidelines · Performance:

Mobile App Site-Wide Design & Interaction

15 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.


McDonald’s Mobile Web E-Commerce Design

8 pages of McDonald’s e-commerce site, marked up with 85 best practice examples: