Benchmarks

McDonald’s E-Commerce UX

This is a case study of McDonald’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 5 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

McDonald’s overall e-commerce UX performance is mediocre. Some of McDonald’s biggest UX issues are caused by broken Mobile App On-Site Search, Mobile App Menu Item Pages, and Mobile App Homepage & Category Navigation performances. That said, their site performs great within Mobile App Accounts & Self-Service.

First benchmarked in April 2022.


Performance29.5Mediocre

URLmcdonalds.com/gb/en-gb.html


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Poor
Mediocre
Decent
Good
Perfect

Mobile Web

214 Guidelines · Performance:

Mobile Web Homepage & Category Navigation

19 Guidelines · Performance:

Mobile Web On-Site Search

25 Guidelines · Performance:

Mobile Web Restaurant Lists & Menus

35 Guidelines · Performance:

Mobile Web Menu Item Pages

26 Guidelines · Performance:

Mobile Web Cart & Checkout

90 Guidelines · Performance:

Mobile Web Site-Wide Design & Interaction

19 Guidelines · Performance:

Mobile App

208 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.