McDonald’s UX Case Study
This is a case study of McDonald’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
McDonald’s overall e-commerce UX performance is broken. Some of McDonald’s biggest UX issues are caused by broken Mobile Web Menu Item Pages, Mobile Web On-Site Search, and Mobile Web Homepage & Category Navigation performances.
First benchmarked in April 2022 and reviewed once in May 2024.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
18 Guidelines · Performance:
Mobile Web On-Site Search
19 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
38 Guidelines · Performance:
Mobile Web Menu Item Pages
27 Guidelines · Performance:
Mobile Web Cart & Checkout
82 Guidelines · Performance:
Mobile Web Customer Accounts & Order Tracking
9 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
21 Guidelines · Performance:
Mobile App
204 Guidelines · Performance:
Mobile App Homepage & Category Navigation
16 Guidelines · Performance:
Mobile App On-Site Search
19 Guidelines · Performance:
Mobile App Restaurant Lists & Menus
38 Guidelines · Performance:
Mobile App Menu Item Pages
26 Guidelines · Performance:
Mobile App Cart & Checkout
81 Guidelines · Performance:
Mobile App Customer Accounts & Order Tracking
9 Guidelines · Performance:
Mobile App Site-Wide Design & Interaction
15 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
McDonald’s Mobile Web E-Commerce Design
8 pages of McDonald’s e-commerce site, marked up with 85 best practice examples:
McDonald’s Mobile App E-Commerce Design
47 pages of McDonald’s e-commerce site, marked up with 260 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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See all 406 articles in the full public archive.