Benchmarks

Domino’s Pizza’s E-Commerce UX

This is a case study of Domino’s Pizza’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Domino’s Pizza’s overall e-commerce UX performance is poor. This is mainly due to broken Mobile Web Menu Item Pages, broken Mobile Web Site-Wide Design & Interaction, and poor Mobile Web Restaurant Lists & Menus performances. That said, their site performs well within Mobile Web Homepage & Category Navigation.

First benchmarked in April 2022 and reviewed once in May 2024.


Performance13.7Poor

URLdominos.co.uk


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Poor
Mediocre
Decent
Good
Perfect

Mobile Web

214 Guidelines · Performance:

Mobile Web Homepage & Category Navigation

18 Guidelines · Performance:

Mobile Web On-Site Search

19 Guidelines · Performance:

Mobile Web Restaurant Lists & Menus

38 Guidelines · Performance:

Mobile Web Menu Item Pages

27 Guidelines · Performance:

Mobile Web Cart & Checkout

82 Guidelines · Performance:

Mobile Web Customer Accounts & Order Tracking

9 Guidelines · Performance:

Mobile Web Site-Wide Design & Interaction

21 Guidelines · Performance:

Mobile App

204 Guidelines · Performance:

Mobile App Homepage & Category Navigation

16 Guidelines · Performance:

Mobile App On-Site Search

19 Guidelines · Performance:

Mobile App Restaurant Lists & Menus

38 Guidelines · Performance:

Mobile App Menu Item Pages

26 Guidelines · Performance:

Mobile App Cart & Checkout

81 Guidelines · Performance:

Mobile App Customer Accounts & Order Tracking

9 Guidelines · Performance:

Mobile App Site-Wide Design & Interaction

15 Guidelines · Performance:

138 Major E-Commerce Sites
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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